Key ResponsibilitiesConduct comprehensive market, competitor, consumer, and trend research.Research local and international markets, competitors, brands, and industry developments.Analyze consumer behavior, preferences, purchasing motivations, and market opportunities.Gather, evaluate, and synthesize information from multiple sources to identify relevant insights.Translate research findings into clear and actionable marketing recommendations.Support the development and implementation of marketing strategies and marketing plans.Contribute to product positioning and market positioning initiatives.Support target audience definition and customer segmentation.Contribute to the development and refinement of value propositions and marketing messages.Analyze competitor positioning, products, campaigns, communication, and market activities.Identify market gaps, growth opportunities, and potential areas for differentiation.Develop research-driven creative marketing concepts and campaign directions.Translate business objectives into clear marketing strategies and initiatives.Collaborate with marketing and creative teams to support the development of effective marketing activities.Requirements2–4 years of relevant experience in strategic marketing, brand marketing, marketing planning, market research, or a related field.Demonstrated experience conducting market, competitor, consumer, and trend research.Experience contributing to the development of marketing strategies and marketing plans.Strong understanding of consumer behavior and purchasing decisions.Strong analytical, strategic, creative, and critical-thinking skills.Ability to gather and evaluate information from multiple sources and translate findings into meaningful insights and actionable recommendations.Ability to connect research and strategic insights with practical marketing initiatives and creative directions.Previous experience within luxury, premium, perfume, coffee, beauty, lifestyle, e-commerce, or other consumer-focused industries is highly preferred.Strong written and verbal communication skills in English.Ability to work independently, take ownership of assigned responsibilities, and manage priorities effectively in a remote working environment.NOL Investment is seeking a Strategic Marketing Specialist to join its growing e-commerce team.
24 days ago