Director of Growth at Abstract | Torre
Director of Growth
trending_up Invest in Torre
Abstract

Director of Growth

Abstract
Posted by
Mariajosé Gómez
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Full-time

Legal agreement: Employment

Compensation
USD125k - 155k/year
Non-negotiable
location_on
Hybrid (United States)
Posted almost 6 years ago

Responsibilities

• Define Abstract’s marketing strategy from the ground up, driving execution of campaigns across a team of four existing roles with the opportunity to hire more resources in the near future • Help deliver on accelerating Abstract’s growth in revenue and in user adoption of our platform and products • Set the marketing team’s goals and budgets in close partnership with the sales team and the senior leadership team at Abstract (finance, product, design, etc.)Manage a small team with deep category expertise and a pool of agencies and vendors in the day-to-day execution of the strategy that you’ll create • Own the entire marketing funnel and be responsible for reporting and forecasting KPIs • Work closely with the Data and Analytics vendors to develop performance measurement reporting and media mix modeling to demonstrate the impact of marketing programs • Identify opportunities for product optimization at all stages of the customer journey (from landing pages, through activation, through conversion, retention, and winback), partnering with Product and Sales leadership to prioritize and execute
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