Account Based Marketing Specialist at FormAssembly Inc. | Torre
Account Based Marketing Specialist
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FormAssembly Inc.

Account Based Marketing Specialist

FormAssembly Inc.
Posted by
Mariajosé Gómez
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Full-time

Legal agreement: Employment

Compensation
USD30k - 76k/year
Non-negotiable
location_on
Hybrid (United States)
Posted almost 6 years ago

Responsibilities

• Execution of Account Based Marketing programs, account research and planning, leverage ABM and digital marketing technologies, as well as measurement and reporting to increase pipeline. • Understand and analyze account portfolio makeup, including how key accounts contribute to overall industry revenue. • Work cross-functionally with Sales, digital marketing and content marketing to define and establish campaign workflows. • Align marketing and sales to develop account profiles and target personas. • Implement target account strategy to support account-based selling • Partner with marketing automation specialist to provide ongoing data and insight into accounts from internal and external sources to drive relevance and timely execution • Determine which internal marketing campaigns and assets to leverage for segment account engagement planning • Measure, analyze, and report on target account penetration on a regular basis as well as impact of ABM efforts on pipeline revenue (marketing sourced and influenced) • Communicate regularly with Sales to ensure alignment, collaboration, and follow up on marketing generated leads
This job opening is closed.