Brand Activator UK
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Full-time
USD75.4K - 100K/year
~COP150M - 200M/year
+ Equity
+ Bonuses
Posted about 3 years ago
Responsibilities
Gruppo Montenegro is an international company with an Italian heart, operating in the Spirits and Food industry. They produce and commercialize premium products with strong brand equity and significant cultural relevance. Icons of the “Made in Italy” label, their brands are the result of the constant pursuit of excellence, respect for tradition and attention to product quality and sustainability, all values that have defined Gruppo Montenegro since its foundation in 1885.
The Brand Activator is in charge of all activities brand related to the Montenegro Portfolio in the on-trade channel. In this position, you are the face of our Gruppo Montenegro brands in the on-trade. You travel nationally for the products of Gruppo Montenegro and slip into the role of brand activator.
Responsibilities:
- Aid the UK Distributor Sales Team & Trade Marketing Manager/Brand Manager to implement the brand strategy and brand plans
- Work with the UK Sales Team to drive brand awareness and rate of sale
- Increase the demand for our brands by activating existing customers
- In addition to supporting and developing our existing customers, you acquire new customers, open new distribution points, and support the sales team
- Responsible to maximize the brand impact in the on-trade by managing the assignments and placing POS material, ensuring disruptive visibility, and bringing to life the brand lifestyle proposition
- Develop strong and long-lasting relationships with Key accounts and industry figures
- Organize, manage, and take part in national trade fairs, customer events, and functions
- Continuously observe the market and competitive situation and are always on the lookout for the latest trends
- Deliver brand advocacy programs including exciting & original activations and trainings
- Lead drinks development using relevant and exciting recipes
- Deliver weekly and monthly reports alongside CRM reports
- Build brand loyalty across the market
- Put the brands at the forefront of the trade