SEO Manager
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Full-time
Compensation
USD105k - 135k/year
Posted about 3 years ago
Responsibilities
Alma is on a mission to simplify access to high-quality, affordable mental health care. They have over 11,000 therapists in their growing network and are available in all 50 states. Alma has raised $220.5M in funding from various partners and was named one of Inc’s Best Workplaces in 2022.
Alma is looking for an SEO Manager to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research. This role will face an exciting opportunity to make a huge impact, driving the growth of organic traffic to site as Alma pursues mass market adoption. This position will report to the Senior Website Manager.
Responsibilities:
- Develop and execute SEO technical, content, and backlinking best practices and strategies.
- Define organic search and social growth strategy in collaboration with our Content Marketing, Demand Generation, and Consumer Growth Marketing teams.
- Conduct keyword research and create content briefs that are optimized for SEO for our Content Marketing team.
- Regularly evaluate the website, pinpointing any technical SEO problems and implementing necessary solutions.
- Lead off-page optimization projects (e.g. link-building).
- Gather data, generate reports, examine patterns, and evaluate performance against key performance indicators (KPIs).
- Collaborate with social media and pay per click (PPC) programs to optimize campaigns.