Media Analyst (Econometrics) at Camelot | Torre

Media Analyst (Econometrics)

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Full-time

USD75.4K - 100K/year

~COP150M - 200M/year

+ Equity

+ Bonuses

location_on
UK
Posted about 3 years ago

Responsibilities


Camelot is the home of the National Lottery, one of the largest and best-known brands in the UK. For 2022/23, we achieved the second highest National Lottery sales of £8.19 billion through our retail and digital channels, and we accomplished this with a workforce of just over 1,000 people. In 2022/23, £1.87 billion was generated for Good Causes. We placed #10 in the Top 100 Large Companies list at the 2021 Best Companies Awards, as well as ranking as the #1 Large Company in London. National-lottery.co.uk is one of the UK’s leading e-commerce sites and we have more than 10.7 million active registered players. We also operate some of the UK’s biggest FMCG brands, including the iconic Lotto and EuroMillions, with almost 36 million people playing National Lottery games at least once last year. We're hiring a Media Analyst to join our Strategy, Data and Insight team. This role is offered on an initial fixed term contract until 31st January 2024. As our Media Analyst, you'll work alongside our Data & Insights team to identify opportunities for increasing marketing ROI, coordinating data collection, automating data processes using VBA, and delivering insightful econometric models. Responsibilities: - Identify opportunities to increase marketing return on investment (ROI) of media through a/b testing - Coordinating the collection of internal and external data from Camelot's media agency - Delivering outstanding econometric models based upon thorough data investigation, model building and interpretation - Building clear, concise and informative presentations and be able to communicate clearly to senior stakeholders and executive management - Driving innovative ways of presenting and displaying the insights from our data