The Social & Community Marketer is all about making sure bylittle's story gets heard and resonates with the right people. You'll own our top-of-funnel presence, focusing on connecting with cold and passive audiences, building relationships, and sparking genuine interest through content, campaigns, and community engagement.
It's a highly creative and data-informed role, where you'll be both a storyteller and a strategist. We're looking for someone energized by internet culture, who values learning through doing, and thrives in a collaborative, fast-moving environment.
This role not only shapes how bylittle shows up in the world—it directly impacts how we attract, convert, and retain the right clients.
About the role:
You'll drive visibility, engagement, and qualified leads by crafting compelling content across social media and email. This role is a blend of strategy and execution, impacting how bylittle attracts, converts, and retains clients.
What you'll own & drive:
- Content Strategy & Execution: You'll genuinely own our content strategy across organic and paid channels, constantly pushing for better ways to connect and get our message across. You'll be our voice, sharing insights, celebrating wins, and bringing our team culture to life through blog posts, emails, and social content.
- Community Building: You'll build and nurture our online community, actively cultivating thought leadership and meaningful discussions in industry groups. Your goal is to turn genuine connections into real opportunities for bylittle.
- Cold Email Outreach: You'll design and run our cold email campaigns, focusing on personalized messages that truly resonate and get results. You'll dig into the data, track lead activity, and ensure our CRM tells the full story of our outreach.
- Insight-Driven Research: You'll have a keen eye on emerging trends, competitor activity, and industry conversations, constantly digging for insights to inform our strategy and ensure we're always relevant.
- Performance Analysis & Iteration: You'll analyze the true impact of our content and outreach efforts, proposing new tests and iterating quickly based on what you learn, driving continuous improvement in our top-of-funnel performance.
- Compelling Copywriting: You'll craft compelling content tailored to each platform, with a blend of engagement, clear calls-to-action, and our authentic brand voice. You'll have a strong sense of design and an eye for visuals that truly enhance the message.
- Proactive Collaboration: You'll own the planning, scheduling, and execution of our marketing content and campaigns, ensuring everything aligns seamlessly with our broader team goals and operational updates.
Who we're looking for:
We're looking for someone who's genuinely passionate about social media and digital communication, who values iteration over perfection, someone who deeply understands what makes our audience tick—what drives them to click, share, and trust. You should be naturally curious and eager to stay ahead of platform trends and constantly apply new learnings to make our campaigns stronger.
