B2B Partner Marketing Manager at Ridepanda Careers | Torre
B2B Partner Marketing Manager
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Ridepanda Careers

B2B Partner Marketing Manager

Ridepanda Careers
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Full-time

Legal agreement: To be defined

Base compensation
USD75k - 110k/year

+ Health insurance

location_on
Remote (for San Francisco Bay Area residents)
Remote (for Seattle residents)
Remote (for NYC residents)
Posted almost 3 years ago

Responsibilities

We are a rapidly expanding startup that is transforming the urban transportation landscape. Our goal is to make sustainable transportation options accessible and convenient for everyone, while also reducing carbon emissions and enhancing the quality of life in cities. Through our comprehensive subscription model, we provide companies with electric bikes, electric scooters, and traditional bikes as employee benefits, allowing their employees to commute and move around the city. We're seeking a B2B Partner Marketing Manager to collaborate with our employer partners and increase adoption of our service to all their employees. As the B2B Partner Marketing Manager, you'll have the unique opportunity to establish and shape our partner marketing function from the ground up. You'll define our partner marketing direction, craft innovative marketing programs, and execute strategies to differentiate us in a competitive market. Responsibilities: - Collaborate with employer partners to develop and execute creative marketing strategies that drive employee adoption - Develop and manage a content strategy that engages target audiences across channels - Support, ideate, and execute lead generation programs across multiple channels, including paid advertising, social media, SEO, and email marketing - Identify and develop partnerships with key influencers and organizations to increase brand awareness and drive traffic to our website - Plan and execute events and activations at partner locations that generate buzz and leads - Develop and manage field marketing initiatives to build brand awareness in local markets - Support local Pandahubs as it pertains to marketing and field events - Develop and manage ongoing communications targeted to employees - Define and develop employee personas to ensure targeted and effective marketing across channels - Collaborate with internal marketing and sales teams to ensure consistent messaging and alignment with overall marketing strategy
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