Digital Advertising Specialist (B2C) at Hook + Ladder Digital Agency | Torre
Digital Advertising Specialist (B2C)
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Hook + Ladder Digital Agency

Digital Advertising Specialist (B2C)

Hook + Ladder Digital Agency
Posted by
Gabriela Donoso Delgado
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(1.8K) info
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Full-time

Legal agreement: Contractor

Currency exchange and payroll taxes to be paid by:

Candidate

Compensation
CAD2.6k - 2.8k/month
~USD1.87k - 2.02k/month
Non-negotiable
location_on
Remote (for Argentina residents)
Remote (for Antigua and Barbuda residents)
Remote (for Bahamas residents)
Remote (for Belize residents)
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Visa sponsorship: No
Posted almost 3 years ago
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Responsibilities

Requirements: ✅ 3-5 years of experience in digital advertising with a focus on B2C campaigns. ✅ Updated marketing portfolio that showcases work samples, campaigns, and their outcomes. ✅ Experience creating evidence-based strategies using data and logic. ✅ Solid experience with Google Analytics 4. ✅ Solid experience with Tracking pixels. ✅ Experience with Social Media Marketing. ✅ Knowledge of Project Management practices. ✅ Ideally located in Medellin or Barranquilla, but open to other locations in Latin America. Responsibilities: 🔹 The Digital Advertising Specialist is responsible for creating highly effective and successful digital advertising campaigns on various platforms, including Facebook, Instagram, Google, LinkedIn, Tiktok, and others. The goal is to achieve exceptional results through these campaigns. 🔹 Developing strategic plans for digital advertising initiatives, which includes defining objectives, targeting strategies, and overall campaign strategies. This involves a data-driven approach to ensure the success of campaigns. 🔹 Managing and overseeing the execution of digital advertising campaigns. This includes tasks like setting up ads, monitoring performance, and making real-time optimizations to ensure campaigns meet their goals. 🔹 Analyzing data generated by advertising campaigns to make data-backed decisions. This involves interpreting metrics and using insights to improve the results of client campaigns significantly. 🔹 Creating engaging reports and dashboards that compile and communicate the value of marketing initiatives to clients. This includes presenting campaign performance and ROI to clients in a clear and understandable manner. 🔹 Collaborating with various departments to support the creation of high-performing digital assets, such as ads, landing pages, websites, and other elements crucial for campaign success. 🔹 Managing advertising budgets effectively, ensuring that funds are allocated efficiently and optimizing spending to maximize campaign performance. 🔹 Encouraging innovation and pushing the boundaries of digital marketing. This involves staying updated with industry trends and best practices to keep campaigns innovative and competitive.
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