Sr Product Marketing Manager, RevOps GTM at Workato | Torre
Sr Product Marketing Manager, RevOps GTM
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Workato

Sr Product Marketing Manager, RevOps GTM

Workato
Posted by
Former Torrex
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Full-time

Legal agreement: Employment

Compensation
USD80k - 120k/year
Non-negotiable
location_on
Hybrid (United States)
Posted over 5 years ago

Responsibilities

• Workato offers a fast-moving and fun work environment, and the opportunity to see your contributions make a direct impact on the business, customers and our community. This role will: • Create a Story Arc, talk tracks for prospects and customers in Revenue Operations, and crafting just the right message to differentiate our solution for the Revenue Operations buyer in the marketplace • Develop content for playbooks for outbound sales/SDR campaigns, including emails, 1-pagers, videos, customer-facing decks • Build sales tools like 1st meeting deck, ROI spreadsheets and content for sales and expansion playbooks, sales kickoffs, and other enablement programs • Synthesize competitive information into competitive playbooks and battle cards including laying competitive traps, anticipating and overcoming objections • Translate product features into compelling value-based messaging that drives interest, sales, and expansions • Participate in and review sales calls to deeply understand the audience - their experiences and pains - and how to best translate them into compelling messages to help them realize the outcomes they can achieve with Workato. • Work cross-functionally with Sales, Marketing, SDRs, Customer Success, Product to drive various GTM campaigns including building customer-facing collaterals for those campaigns, producing content for the demand gen team (e.g. landing page copy, ad copy, offers, etc.) tracking/reporting on them
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