Head of Marketing at Redesign Health | Torre
Head of Marketing
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Redesign Health

Head of Marketing

Redesign Health
Posted by
Yuliana Velasquez Ramírez
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Full-time

Legal agreement: Employment

Compensation
USD80k - 165k/year
location_on
Hybrid (United States)
Posted almost 6 years ago

Responsibilities

• Redesign Platform: • Develop the appropriate internal resources and external agencies to deliver, in a high quality and timely manner, the marketing needs from concept to greenlight to the early launch of a new company. • Ensure that time and budgets are managed closely and that these resources are able to scale efficiently as we grow • Recruit and grow the world’s best marketers • Create the playbooks, systems, and tools that enable the Platform to scale efficiently and to quickly share best practices across the Redesign family • Scale the marketing efforts required for new concepts in the ideation pipeline, including but not limited to customer insights, unit economics analysis, and smoke testing, initial brand foundation, creative resources, etc • Partner with key platforms (e.g., Facebook, Google) and publishers (e.g., online health news websites) to support Redesign’s transformation mission and that of its operating companies • Implement, in partnership with the Head of Communications, a content marketing strategy for Redesign Health. • Redesign Portfolio: • Build and drive the earliest phase of growth for each approved business • Partner with the founding teams on the critical components of the greenlit concept’s brand foundation • Develop the appropriate analytics and KPI approach for each operating company in partnership with the founding team, the Redesign strategy and finance team • Secure Platform-wide agreements for tools as appropriate • Continue to invest in, develop and deliver on best-in-class customer research to guide segmentation, targeting, messaging, and channel allocation • Manage, guide, and develop internal and external creative resources to provide the appropriate, high-quality services to operating companies and founding teams • Support founding teams in identifying, hiring, and managing marketing agencies and contract professionals best suited for their businesses; secure vendor discounts or Platform-wide agreements as appropriate • Support founding teams in building out and recruiting best-in-class marketing teams for each phase of the business.
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