About the RoleSeeking.com is the world's largest premium dating platform, and we are entering the most important chapter of our brand transformation. We are looking for a Senior PR Manager who will own Public Relations and Communications end-to-end as a small, high-output in-house function, with two North Stars: Share of Voice against named competitors and earned media impressions.You will set the strategy and execute it personally. You will also lead a small team: at least one direct report (PR Associate or PR Coordinator) whom you will hire, mentor, and grow. You will coordinate cross-functional marketing campaigns with creative, product, social, and digital teams.This role is important because Seeking is moving past its legacy reputation and becoming the definitive platform for ambitious people building extraordinary lives. We need someone who finds Seeking a seat at every relevant table, and makes us one of the most talked-about dating and lifestyle brands of the next 24 months.This role will be measured in output, not activity. If you are not comfortable being the one who executes, this is not the right fit.Core ResponsibilitiesTeam Leadership & Talent DevelopmentManage and mentor at least one FTE direct report. Set their priorities, coach their writing, develop their judgment, and grow them into a stronger PR operator than when they joined youRun a weekly 1:1 with each direct report focused on feedback, development, and removing blockersBuild a quarterly development plan for each direct report so they have a clear path of growthDelegate the work that is below your bar (media monitoring, basic asset maintenance, lower-tier outreach) and use the leverage to focus on tier-one pitching, executive visibility, and strategyScale the team thoughtfully as Share of Voice and earned media impressions grow; make the business case for additional headcount when warrantedStrategy & Earned Media OwnershipOwn the PR and Communications strategy for Seeking.com, with explicit ownership of Share of Voice brand sentiment, and earned media impressions as your primary KPIsDefine quarterly themes and narratives the brand will own in tier-one mediaSet and report on KPIs weekly: SoV vs. named competitors, earned impressions, tier-one placements, sentiment, share of conversation on key topicsBuild a quarterly executive readout for Co-CEOsWriting, Pitching & Media RelationsWrite press releases, media alerts, pitch letters, op-eds, bylines, talking points, Q&As, fact sheets, executive bios, and briefing books end-to-end with minimal editing requiredPitch directly to journalists, editors, podcast bookers, producers, bloggers, and influencers. This role does not outsource pitching to the agencyMaintain and grow a personal list of journalist and producer relationships across dating, relationships, lifestyle, business, consumer tech, and culture beatsRespond to inbound media requests with proficiency and gather information across the company to prepare approved messagingHave the team identify and pursue PR opportunities through Qwoted, HARO, and similar platforms dailyInsert Seeking into the news cycle through trend-hijackingEdit and proofread all external communications for accuracy, AP style, tone, and brand consistencyBe available to participate in interviewsEnsure everyone in PR, including any direct reports, are media-trainedKeep all media talking points currentCo-CEO & Executive VisibilityPrepare them with briefing materials, narrative arcs, and message tracks for every appearanceIdentify and submit the company and executives into industry, business, and culture awards that drive Share of VoiceManage stage and panel opportunities at conferences relevant to dating, lifestyle, consumer tech, and growthCoordinate executive visibility across earned media, social, and owned channelsMember Casting BookOversee the creation and maintenance of a curated 'book' of Seeking members who are willing and prepared to speak to the press on the company's behalfMatch the right member to the right story when journalists request interview subjects, balancing speed of response with quality of fitPR team will manage NDAs, consent forms, talking-point briefings, and post-interview follow-ups for member intervieweesDevelop incentive structures (where appropriate) to keep top storytellers engaged and renewing their participationAgency ManagementServe as the day-to-day client lead for our outside US and UK agencies. Run weekly status calls, set the agenda, drive deliverables, and hold the agencies to clear quarterly scorecardsTreat the agencies as a force multiplier on outreach and relationship coverage, not as a replacement for your own pitchingQuality-control every agency-drafted asset before it leaves the building. Materials with our name on them meet your standard or they do not go outTrack and report on agency performance metrics and ROI, and renegotiate scope when ROI slipsTrend-Mining & Cultural ListeningMonitor the news cycle continuously across dating, relationships, lifestyle, business, and tech for stories Seeking should be inBuild and maintain a rolling PR calendar tied to product moments, the cultural calendar, and trend opportunitiesTrack competitor PR activity (Match, Bumble, Hinge, Raya, and the long tail) and flag where they are taking share of conversation we should be contestingIssues, Reputation & CrisisAnticipate reputational issues before they hit. Maintain holding statements and crisis trees for the predictable categoriesOversee any incoming reputational story end-to-end with legal, executive, and agency inputMaintain a press FAQ that reflects our current positioning, not our legacy reputationCross-Functional Campaign CoordinationPlan, organize, and execute integrated marketing campaigns alongside creative, social, product, digital, and external agency partnersCoordinate press conferences, media interviews, product launches, and special events end-to-endTrack campaign performance and compile reports with actionable insightsOperations, Reporting & Asset ManagementCreate and manage Jira tickets, maintain organized workflows, and keep the PR function operationally tightMaintain SOPs and process documentation for recurring PR and marketing workflowsMaintain media lists, pitch calendars, journalist contact databases, and CRM tracking inside the existing marketing stackMaintain the PR asset library including approved imagery, boilerplates, key messaging, executive bios, and media kitsMonitor daily media coverage across print, digital, broadcast, and social channels using Muck Rack, Cision, Meltwater, Google Alerts, and similar toolsCompile and analyze PR metrics including reach, impressions, sentiment, and Share of VoiceManage PR budget, vendor contracts, and invoicing in coordination with financeRequired Qualifications5 to 8 years of combined experience across PR agency, in-house PR, and/or journalism. The right mix matters more than the yearsBachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field, or equivalent professional track recordDemonstrated record securing tier-one media coverage (national business, lifestyle, culture, or consumer tech outlets) that you personally pitchedExceptional writing and editing skills with a portfolio of published or placed work.Experience managing PR agency or vendor relationships as the client, or experience inside a top agency running accounts as a senior ICStrong personal media relationships with journalists, podcast bookers, or producers in at least one of: dating and relationships, lifestyle, business, consumer tech, cultureWorking knowledge of Muck Rack, Cision, Meltwater, or equivalent, plus Qwoted/HARO, plus AP styleDemonstrated experience mentoring or managing junior talent, (training an Associate, leading an account team, supervising interns, etc.)Preferred QualificationsExperience at a top consumer or lifestyle PR agencyAI fluency. You already use ChatGPT, Claude, Perplexity, or similar tools to research trends, draft first passes, build media lists, and analyze coverage. You can describe the AI workflows you have built for yourselfNewsroom experience as a reporter or editor at a recognized outlet with deep understanding of how newsrooms work and what makes stories newsworthyExperience building or scaling a small in-house PR team from scratchAPR or similar professional certificationCompensation & BenefitsBase salary: $120,000 to $150,000, commensurate with experiencePerformance bonus: up to 20% of base, tied to Share of Voice growth, tier-one placements, Co-CEO bookings, and award winsFull-time, exempt, fully remote within the USHealth, dental, vision, 401(k), and standard benefits package
2 days ago