Fire&Spark is experiencing explosive growth as a pioneering AI Search agency, delivering measurable pipeline and revenue growth for venture-backed and Fortune 500 brands. We're seeking an elite Sales Development Representative who can transform our industry-leading thought leadership into high-value client relationships.If you’re ready to work alongside a leading AI Search speaker and turn conference stages and proprietary live events into qualified sales pipelines, this is your opportunity.About Fire&SparkFire&Spark is an AI Search agency built on a simple conviction: AI search is won by earning trust and making brands intelligible to AI, not by gaming algorithms. Founded and led by CEO Dale Bertrand, a recognized authority on SEO and AI Search Optimization (GEO), we help ambitious brands turn organic search into a durable growth engine. We work with enterprise and high-growth companies, with deep specialization in the digital-health space, and we operate by a set of core values: intellectual honesty, relentless curiosity, and doing work we're proud to put our name on.Our Approach to AI SearchMost agencies are still optimizing for a version of search that's disappearing. We're not. AI is collapsing ten blue links into a single answer, and the brands that win are the ones that answer engines trust enough to quote. Our entire approach is built to make our clients that trusted source — cited by AI, discovered by buyers, and impossible to ignore.The Assets You'll Work WithYou'll have a rare set of demand-generation assets to build on:Proprietary events — 6 to 8 curated events per year, each with 15 to 35 attendees, the majority squarely within our ideal customer profile.High-profile speaking platform — Our CEO speaks at 12 to 15 conferences a year, including UNBOUND, Moz, MAICON, and more.Live Virtual Events — 2 Virtual events per month with 100-600 registrations per event.Engaged email audience — Email list and a growing library of thought leadership content.The RoleThis US-based role reports directly to our senior leadership team and is built for a confident, creative sales rep with a proven track record of turning thought leadership into revenue.Here's the truth: Fire&Spark is exceptional at earning attention and has room to grow at converting it. Our CEO speaks at 12–15 conferences a year, we host live events full of ICP buyers, and we reach a 10k+ engaged warm audience via email and LinkedIn. What's missing is the person who turns all of that into qualified pipeline. That's the gap you'll close.This isn't a spray-and-pray seat. You'll design "small-batch," high-impact campaigns rooted in real research, using our thought leadership as your opening. Working directly with our founder and leadership team, you'll own conference strategy end-to-end, build nurture campaigns that earn replies, and put cutting-edge GTM automation behind outreach that feels personal because it is.Compensation & BenefitsBase salary: $85K per year, depending on experience and proven track recordSales Commission: 2% on all work that is closed within 1 yearConference Bonus: Additional performance bonuses for successful conference lead generation campaignsPaid Time Off: 3 weeks in the first year, plus paid holidays and sick daysWhat You'll Be DoingStrategic Thought Leadership ConversionTransform 12-15 annual speaking engagements and 6 to 8 live events into high-value MQL pipelinesDevelop and execute sophisticated pre-conference, at-conference, and post-conference outreach and engagement strategiesBuild ROI calculations and strategic justifications for conference attendance and sponsorship opportunitiesOrganize and lead conference teams to maximize HubSpot contact acquisition and MQL generationAdvanced Campaign DevelopmentDesign and implement multi-touch nurture campaigns to convert our 10k+ email subscribers into qualified leadsCreate "hand-crafted" email sequences with deep, personalized enrichment that lead with value and compel meaningful engagementBuild sophisticated audience segmentation strategies based on conference attendance, content engagement, and behavioral dataDevelop webinar follow-up sequences that convert attendees into qualified prospectsGTM Automation MasteryLeverage Clay, Claude or similar tool or workflow, data enrichment tools (Zoominfo, Apollo, etc.), or other automation platforms to build targeted prospect listsImplement sophisticated scraping and data enrichment workflows to identify high-value prospectsCreate automated nurture sequences that feel personal and value-drivenBuild and maintain complex lead scoring models and attribution trackingCRM ExcellenceWork with other members of the marketing team to develop dashboards and reports that track SDR pipeline performance and campaign effectivenessBuild and maintain automation workflows that scale personalized outreachGenerate a minimum of 10 high-quality MQLs per month after initial ramp periodStrategic Partnership DevelopmentProactively identify and propose new offer opportunities, strategic partnerships, and market analysisCultivate relationships with industry influencers, conference organizers, and strategic partnersDevelop thought leadership amplification strategies that extend our industry reachBuild and maintain relationships with decision-makers at enterprise-level prospectsSkills You'll Bring to the TableMust-Have ExpertiseProven Track Record: 5+ years of B2B sales development with demonstrated success generating MQLs for professional services ($100K+ deal sizes)CRM Mastery: Advanced proficiency CRM management, marketing automation, custom reporting, and complex workflow creationGTM Automation: Hands-on experience with Clay, Claude, data enrichment tools, scrapers, and automation platformsThought Leadership Leverage: Proven ability to convert speaking engagements, virtual events, webinars, and thought leadership content into qualified leadsConference Strategy: Experience developing and executing conference-based lead generation strategies with measurable ROIData Excellence: Advanced proficiency in Excel, Google Suite, data visualization tools, and analytics platformsEssential QualitiesRelationship Building: Genuine passion for helping prospects and building long-term business relationshipsStrategic Thinking: Ability to see the big picture and develop sophisticated multi-channel campaignsProactive Leadership: Takes initiative to identify opportunities and propose solutions without being askedCreative Problem Solving: Thinks outside the box and challenges conventional approachesResults-Driven: Focuses on quality metrics over vanity metrics—engagement over opens, conversations over clicksAI Enthusiasm: You don't just use AI tools, you build with them—constantly testing new ways to make prospecting and outreach faster, smarter, and more personalBonus PointsNext-Level Technical SkillsExperience with advanced automation platforms (n8n, Make)Proficiency with Apify, Phantom Buster, or similar data extraction toolsExperience with AI-powered content personalizationKnowledge of SEO/content marketing industry trends and key playersIndustry ExperienceBackground in marketing agencies, particularly AI Search or SEO or content marketingExperience working with enterprise-level B2B prospectsTrack record of successful expertise-lead generation in professional servicesApplication LimitTo ensure a thoughtful and deliberate review of each application, we will close this position after receiving 75 applications.
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