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About CamblyCambly is a US-based edtech platform connecting learners with native English tutors via on-demand video. We are live in 180+ countries with strong growth across APAC, LATAM, and EMEA. You will join a small, high-ownership global marketing team and play a central role in shaping how we grow across our most important markets.About the RoleWe are looking for a Senior Performance Marketing Manager to lead performance marketing strategy and execution across multiple global markets. This is a senior individual contributor role that combines strategic thinking with hands-on campaign ownership — you will define channel priorities, manage multi-market budgets, drive creative testing, and build the systems and frameworks that scale our campaigns over time.This role is for someone who is equally comfortable setting strategy and getting their hands dirty.Key ResponsibilitiesMulti-Market Campaign ManagementOwn end-to-end execution of paid advertising campaigns across multiple international marketsManage campaign setup, optimization, and reporting across Google, Meta, and local platformsBalance promotional and evergreen campaigns to maintain growth while maximizing efficiencyEnsure high-quality execution through QA processes and proactive troubleshootingBudget & Performance ManagementStrategically allocate and monitor budgets across channels and marketsAnalyze performance metrics and implement adjustments to optimize efficiency and hit business goalsDevelop forecasting models and predictive tools for multi-market spend and ROI planningCreative Strategy & TestingDesign and implement structured creative testing frameworks across messaging, formats, and audiencesCollaborate with internal and external teams to generate and iterate on high-performing creative assetsApply learnings systematically to improve ongoing campaign performanceOperational ExcellenceBuild scalable processes, templates, dashboards, and playbooks to streamline campaign executionAutomate repetitive tasks and improve campaign setup workflows where possibleEstablish quality control frameworks to reduce errors and improve consistencyData-Driven InsightsCollect, synthesize, and analyze campaign data across platforms and marketsProvide actionable insights to leadership and cross-functional partners to inform strategy and optimizationPartner with data and finance teams to enhance reporting accuracy and insight qualityAI & InnovationLeverage AI tools to optimize ad targeting, bid strategies, and budget allocation across marketsUse AI-driven analytics to identify trends, predict performance, and automate reportingImplement AI-assisted creative testing workflows, including automated variant generation and messaging optimizationExplore automation to streamline repetitive tasks and cross-market reportingQualificationsRequiredProven experience managing paid advertising campaigns across multiple channels and international marketsStrong multi-market and cross-cultural marketing understanding, including platform-specific nuancesAdvanced budgeting skills — allocation, pacing, and optimization across marketsStrong data analysis skills with the ability to translate complex data into clear, actionable insightsExperience with creative testing frameworks and continuous optimizationProcess-oriented mindset with the ability to build scalable systems and playbooksExcellent communication and stakeholder management skillsAbility to balance hands-on execution with strategic thinking and process improvementProfessional English proficiencyNice to HaveExperience in edtech, consumer apps, or subscription businessesFamiliarity with attribution and analytics platforms (e.g. Appsflyer, Adjust, GA4, Looker)Experience with AI tools applied to marketing automation or creative testingExperience with local or regional ad platforms (Naver, Kakao, etc.)What We’re Looking ForA self-starter who takes ownership and operates with high autonomyStrategic thinker who is also comfortable doing the workDetail-oriented, data-driven, and able to move fast without sacrificing qualityCollaborative, clear communicator who can influence across a global teamResilient and resourceful in a lean, fast-paced environmentWhat Success Looks LikePaid campaigns across assigned markets consistently meet or exceed performance KPIsBudgets are allocated strategically, executed efficiently, and reported with accuracyCampaign frameworks, playbooks, and templates are documented and scalableCreative testing and automation are systematically improving baseline performanceYou are recognized as a strategic thought partner by leadership and cross-functional teams
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