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12 days ago
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Ready to own high-performing paid media campaigns in regulated markets? Apply now!At Fortis Media, we specialize in performance marketing for complex and highly regulated industries, including iGaming, gambling, sports betting, and other challenging verticals.We work with ambitious brands that need more than standard advertising approaches, managing large media budgets, sophisticated advertising infrastructures, and campaigns that require strategic thinking, technical expertise, and constant adaptation.We're a team that values ownership, initiative, and practical problem-solving. We believe great performance marketing comes from combining data, creativity, and collaboration.As we continue growing, we're looking for people who want to make a real impact, improve how things are done, and become a core part of a close-knit team that genuinely enjoys working together.We’re looking for a Senior Performance Marketing Specialist.We're looking for an experienced performance marketer who can confidently take ownership of paid media strategy and execution across multiple client accounts. You'll thrive in this role if you're a proactive problem-solver who enjoys working directly with clients, making informed decisions, and finding innovative ways to improve campaign performance while contributing to the growth of the agency.In this role, you will:Develop client-specific paid media strategies and lead end-to-end campaign delivery across Meta, TikTok, and other relevant channelsBuild campaign structures, audience strategies, budget plans, and testing roadmapsRun and measure A/B tests to improve campaign performance and achieve campaign goalsMonitor live campaign performance and implement data-driven optimizations across targeting, creatives, placements, bids, and budgetsInterpret campaign data into actionable insights, recommendations, and optimization plansEnsure accurate conversion tracking, campaign measurement, and forecasting processesLead reporting and forecasting while turning performance data into clear next stepsAdvise on creative direction based on campaign performance, platform best practices, and business objectivesCollaborate with the Digital Account Strategist to support client success and account growthMake proactive pivots to campaign strategy based on performance data, market trends, and expertiseParticipate in client meetings and support proposals or sales conversationsImprove internal processes, SOPs, reporting systems, and workflowsContribute expertise to proposals by defining realistic scopes and effective solutions for prospective clientsThis is a full-time remote role working 8 hours per day. Our team operates on EET (Vilnius, Lithuania) time, with the workday typically starting before 10:00 AM Lithuanian time.You'll report directly to Gabriele Meliunaite-Ruzge, our Operations Manager.RequirementsTo excel in this role, you need:5+ years of hands-on paid media experience, ideally within an agency environmentStrong expertise with Meta Ads and TikTok AdsKnowledge of DSP and Programmatic AdvertisingProven ability to plan, strategize, lead, and execute campaigns end-to-endStrong understanding of campaign optimization, attribution, reporting, forecasting, conversion tracking, UTM structures, and naming conventionsExperience with Google Analytics 4 (GA4) and Google Tag Manager (GTM)Experience with ad performance tracking tools such as KeitaroProven experience with campaign cloakingAbility to QA tracking, diagnose delivery issues, and confidently explain measurement methodologiesStrong analytical skills with the ability to turn data into actionable recommendationsExperience working directly with clients and managing stakeholder relationshipsAbility to provide creative direction and collaborate effectively with designers and creative teamsExperience making proactive campaign adjustments based on performance dataFluent English communication skillsExperience working in iGaming or other highly regulated industries and willingness to continue working in these sectorsKnowledge of purchasing and setting up advertising accounts when neededAbility to migrate campaigns and advertising accounts between business managers and platformsBrownie points for:Experience with Google AdsExperience with Snapchat AdsExperience with Amazon AdsKnowledge or experience with Progressive Web Apps (PWA)The ideal candidate is collaborative, positive, and highly proactive. They enjoy solving problems, communicating with teammates and clients, and taking initiative without needing constant direction.They're a team player with a can-do attitude and they understand that great results come from collaboration.BenefitsWhat’s in it for you?€3,500–€4,500 with flexibility for exceptional candidates*Full-time, fully remote position20 days of paid vacation annually1 personal day every quarterFully paid workation once per yearChoice of public holidays based on either your home country or LithuaniaOpportunity to join the team in Vilnius for onboarding and build strong relationshipsWork with large budgets, complex campaigns, and ambitious clients in fast-moving industriesLong-term role as a fully integrated member of the Fortis Media team*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.This is our typical hiring process - occasionally, it may include extra steps.For this role, JobRack is partnering with Fortis Media to find their next hire in Eastern Europe. We’ll handle all the screening and testing, so they see only the best-fit candidates - like you!🔍 How to shineRead the role details carefully.Submit a thoughtful, high-quality application.Stay responsive - we’ll keep you updated at every stage.✨ Important notesApply only through JobRack; please don’t contact the company directly.We expect a respectful hiring experience - any disrespect means instant disqualification.This is a full-time, primary role (no freelancing or second jobs).❓ New to remote work?Check out our handy FAQ: jobrack.eu/jobseeker-faq
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