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Requirements and responsibilities
OverviewMoonshot is the “Robinhood for DeFi”—an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface. Since our launch in July 2024, we’ve attracted 2M+ users.The OpportunityAs Growth Product Manager at Moonshot, you will own the full growth engine of our app from first touch, to activation, to long-term retention and reactivation. You’ll be the connective tissue between Product, Engineering, Design, and Marketing, using data and experimentation to drive trading volume, engagement, and revenue across our user base. Similar to growth roles at leading exchanges, you’ll manage the entire growth loop and build a scalable system of experiments, lifecycle programs, and analytics that compound over time.What You’ll DoOwn core growth metrics across the funnel (sign-ups, activation, first trade, retention, reactivation, LTV, churn).Design, prioritize, and run A/B tests and experiments across onboarding, discovery, trading flows, notifications, and pricing/fee surfaces.Own our product analytics stack (PostHog) for growth: events, properties, funnels, cohorts, and dashboards that track user behavior and lifecycle KPIs.Own ad campaigns and journeys (email, push, in-app, inbox) that drive activation and retention.Deliver weekly growth reports for leadership and the broader company, highlighting performance, learnings, and next bets.Segment our users into cohorts and personas, and combine quantitative analysis with user interviews to develop a deep understanding of different trader types.Collaborate with Mobile and Platform Engineering on growth-focused features (referrals, incentives, streaks, nudges, social features, win-back experiences).Establish growth processes and rituals: experiment templates, guardrails, success metrics, documentation, and cross-functional alignment.Ensure every new feature has clear instrumentation, baselines, and success metrics before launch.What We Look For in You3+ years in growth roles for consumer products at small-medium sized companies; experience with exchanges, trading, or fintech is strongly preferred.Demonstrated ability to move metrics, not just ship features—ideally with examples of improvements in activation, retention, or revenue.Hands-on experience with experimentation and A/B testing (design, sample sizing intuition, evaluating results, and rolling out successful variants).Strong data fluency: comfortable working with event data, funnels, cohorts, and running basic queries (SQL or similar).Experience working closely with Marketing / CRM / Lifecycle teams on pipelines, campaigns, or journeys.Excellent written and verbal communication skills; able to make complex data stories clear and actionable.Comfort operating in a fast-paced, ambiguous, high-autonomy environment and collaborating across time zones.Nice to HavesExperience in crypto, DeFi, sports betting, or high-frequency trading products where user value and habit loops are tightly coupled.Familiarity with tools like Braze (or Customer.io, Iterable) or similar lifecycle platforms.Exposure to pricing/fees, VIP programs, or rewards in exchanges or trading platforms.Prior experience at an early-stage or growth-stage startup, especially building growth foundations from scratch.LocationNYC preferred (with periodic in-person sprints).Remote-friendly in NAMER, travel 1-week per quarter.Compensation & PackageCompetitive salary and meaningful equity.5% 401(k) match.Health benefits with employer-covered premiums, plus life insurance coverage.One-time office setup stipend.Flexible PTO.
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