Director of Demand Generation (Canada) at Flosum | Torre
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Director of Demand Generation (Canada)

You'll accelerate enterprise pipeline and elevate brand presence in Salesforce DevOps.
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Full-time

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Emma of Torre.ai
14 days ago

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About FlosumFlosum is at the forefront of innovation in the Salesforce DevOps and Security Ops ecosystem. Our Salesforce-native platform powers version control, continuous deployment, automated merge tools, disaster recovery, and cybersecurity — helping enterprises move faster while maintaining full trust and compliance. We’re a high-growth SaaS company trusted by architects, admins, and CIOs worldwide. If you thrive in collaborative environments and enjoy connecting people, data, and technology to create measurable impact, you’ll fit right in.About YouWe are seeking a Director of Demand Generation to drive demand generation, pipeline creation, and brand awareness across channels. This is a strategic demand leadership role focused on driving qualified enterprise pipeline across all funnel stages.You’ll step into an existing demand engine and make it smarter, sharper, and more scalable. You’ll introduce new ideas, optimize what’s working, cut what’s not, and build differentiated omnichannel programs that resonate with a highly technical Salesforce developer audience.If you know how to earn credibility with developers — not just market to them — we want to talk.What You’ll DoOwn and accelerate omnichannel demand strategy across paid media, organic, community, events, field marketing, and ecosystem partnershipsDrive net-new qualified enterprise pipeline aligned to ICP accountsStrengthen campaign architecture, segmentation, and targeting precisionIntroduce high-leverage growth plays relevant to the Salesforce DevOps and developer ecosystemImprove campaign-to-opportunity conversion and channel efficiencyEstablish clear performance benchmarks, reporting rigor, and pipeline visibilityPartner closely with Sales leadership to align on target accounts and revenue goalsLead and mentor the demand team toward experimentation, accountability, and performanceWhat Success Looks LikeWithin your first 12 months, you will have:Increased qualified enterprise pipelineImproved channel efficiency and conversion performanceDiversified demand sources beyond any single channelElevated engagement within the Salesforce DevOps communityBrought fresh energy and sharper execution to our demand strategyFlosum is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Requirements7–12+ years of demand generation or growth marketing experience in B2B SaaSProven track record of driving enterprise pipeline accelerationExperience marketing to technical audiences (developers, architects, DevOps, IT leaders)Salesforce ecosystem familiarity is strongly preferredDevOps, developer tooling, or technical SaaS experience is highly preferredDemonstrated success running integrated, omnichannel programsStrong analytical orientation with a clear attribution mindsetConfidence to challenge assumptions and introduce new ideasA bias for action and comfort operating in a high-growth environmentBenefitsWhat We OfferOpportunity to shape the digital strategy at a high-growth Salesforce ISV.Collaborative, innovative, and mission-driven culture.Competitive compensation and benefits.Career growth in a fast-scaling company serving global enterprises.Extras (Benefits & Perks)Competitive compensation, incentive structure, and company equityDaily coaching, mentorship, and growth opportunityBe part of a global, mission-driven teamLearn from top leaders in Salesforce DevOps and SaaS salesWork on exciting challenges in a rapidly growing industry
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