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Location: Remote - Mexico / LatamEmployment Type: Full-TimeReports To: VP of Sales / Sales ManagerAbout the RoleOur client is seeking an experienced and highly motivated Sales Development Representative (SDR) to support and expand our outbound sales efforts.The ideal candidate is a native English speaker with a strong background in lead generation, outbound prospecting, CRM management, and sales technology. This role requires someone who is highly organized, tech-savvy, proactive, and comfortable engaging decision-makers through email, phone, and LinkedIn outreach.This position plays a critical role in identifying new business opportunities, managing prospect data, optimizing outbound campaigns, and booking qualified meetings for the sales team.Key ResponsibilitiesLead Generation & ProspectingResearch, identify, and qualify potential clients, adding 250 new leads into the CRM per week.Ensure 100% of leads match our Ideal Customer Profile (ICP) criteria and include enriched data (email, LinkedIn, and phone details).Stay informed on market trends and competitor activities, identifying 3-5 new competitors or industry trends weekly to refine lead generation strategies.Outbound Sales ExecutionExecute outbound prospecting campaigns using:Cold EmailCold CallingLinkedIn OutreachSocial Selling StrategiesExecute high-volume outreach sending 500 outbound emails, making at least 200 outbound cold calls, and sending 50-75 LinkedIn connection requests/messages per week.Personalize at least 30% of emails to improve engagement and response rates.Follow up with 100% of engaged prospects and LinkedIn responses within 12 hours.Leave at least 50 strategic voicemails per week and engage with at least 10 prospect posts on social media (comments, likes, reshares).CRM & Pipeline ManagementMaintain accurate and organized records within the CRM.Update lead statuses and activity notes consistently.Manage prospect pipelines and outreach sequences.Ensure data hygiene and reporting accuracy.Sales Technology & SystemsSupport setup and management of outbound sales tools.Manage email warm-up processes and deliverability.Troubleshoot basic technical issues related to CRM, outreach platforms, and email systems.Optimize workflows and automation where appropriate.Marketing & Messaging SupportHelp craft clear, engaging messages that resonate with prospects and clients.A/B test at least two different cold email or LinkedIn message variations weekly.Use basic SEO techniques and identify 3-5 new keyword opportunities to enhance lead generation and marketing visibility.Ensure your personal SDR LinkedIn profile is fully optimized for credibility and engagement.Reporting & Performance TrackingMonitor outreach performance and conversion metrics.Prepare weekly reports detailing activity, response rates, meetings booked, and key insights.Participate in coaching sessions and ongoing sales training.Required QualificationsEnglish: Native English speaker (written and spoken).Experience: 1-2 years of experience in sales, marketing, or a related field, with hands-on experience using CRM systems (e.g., HubSpot, Salesforce, etc.).Technical Aptitude: Experience with setting up and managing sales or marketing tools; ability to quickly learn and adapt to new technologies.Marketing Knowledge: Familiarity with SEO and content marketing strategies.Customer Facing: Proven experience interacting with customers or clients in a sales or marketing capacity.Communication Skills: Excellent verbal and written communication skills in English.Self-Starter: Motivated, goal-oriented, and comfortable working independently in a remote environment.Adaptability: Able to thrive in a dynamic environment and quickly adjust strategies as needed.Mentorship: Strong motivation and willingness to learn will be considered; we are willing to mentor the right candidate to help them grow in the role.Key Performance Targets (KPIs)Outbound Volume: 500 emails, 200 cold calls, and 50-75 LinkedIn messages weekly.Conversion Goals: Achieve an 8-12% email response rate and secure a 15%+ reply rate from LinkedIn outreach.Call Quality: Speak with at least 10% of total call attempts (20+ meaningful conversations per week).Results: Target at least 2 qualified sales meetings booked per week (aiming for at least 1 meeting directly from cold calling).Pipeline Quality: Ensure 30%+ of booked meetings move to Sales Qualified Leads (SQLs).Benefits:Competitive compensation with performance-based incentives.Remote work flexibility.Opportunities for growth and ongoing learning in marketing, sales, and technology.Mentorship and development for highly motivated candidates.
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