Country Marketing Manager, India at Duolingo | Torre
Country Marketing Manager, India
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Duolingo

Country Marketing Manager, India

Duolingo
Posted by
Manuela Vargas Jaramillo
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Full-time

Legal agreement: Employment

Compensation
USD50k - 100k/year
Non-negotiable
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Hybrid (India)
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Posted over 5 years ago

Requirements and responsibilities

• Leverage market insights to develop a marketing plan to grow Duolingo’s awareness and consideration and expand the number of users in India for both the Duolingo Learning App and the Duolingo English Test. • Hire and manage agencies or contractors required to deliver the marketing plan • Drive a market-specific media relations strategy to ensure PR coverage is achieved in long-lead media and that we can jump on short lead opportunities • Organize events including press conferences, exhibitions, open days, and brand events • Act as a local spokesperson sourcing and managing speaking opportunities in India for yourself and relevant executives • Analyze the results of the local marketing efforts and adjust the plan as required • Partner with Marketing and Product teams to develop localized product messaging and positioning for a feature and product launches • Work alongside the Community team to find interesting ways to tell user stories and engage Indian consumers more deeply in our brand.
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