Director of Marketing for a Growing Energy Drink Brand at Palermo Advisors | Torre
Director of Marketing for a Growing Energy Drink Brand
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Palermo Advisors

Director of Marketing for a Growing Energy Drink Brand

Palermo Advisors
Emma
Emma
You'll build an authentic brand identity and lead all marketing to position organic energy drinks.
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Emma of Torre.ai
 2 months ago

Requirements and responsibilities

The RoleOur client is looking for a Director of Marketing to own all marketing efforts and build a bold, authentic brand identity. Reporting directly to the CEO, this is a high-impact role for a creative, strategic doer who thrives in fast-paced startup environments.ResponsibilitiesDevelop and execute a compelling brand strategy positioning the company as the leader in organic energy drinks, including brand voice and visual identity.Own all marketing activities: digital campaigns, social media, content creation, influencer partnerships, and experiential events.Plan and launch high-impact campaigns (product launches, seasonal promotions) using data-led strategies to optimize ROI.Oversee content creation across formats (social, video, blogs) and get hands-on when needed.Identify and manage strategic partnerships, sponsorships, and influencer collaborations.Build and nurture community through social media, email marketing, and direct engagement.Track and analyze key metrics (engagement, conversion, CAC) to refine strategies and drive growth.Collaborate cross-functionally with operations, sales, and product teams.Who They're Looking For5+ years of experience in brand marketing, ideally in CPG, beverage, or wellness. Startup experience is a plus.Proven ability to build and scale a brand from the ground up with creative, high-impact campaigns.Skilled at coordinating multiple marketing channels with limited resources.Comfortable getting into the weeds — from writing social copy to negotiating with influencers.Data-driven, with experience using analytics tools such as Google Analytics and social media insights.Passionate about organic and health-conscious products.Bonus: experience with sustainable brands, community-building, or guerrilla marketing.CompensationCompetitive mix of salary and equity, tailored to experience and impact.*This role is open to remote working within the US only. Only candidates based in the US will be considered.**The company name is confidential and will be disclosed during the interview process.
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