Product Marketing Manager at Berlitz Colombia | Torre

Product Marketing Manager

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Full-time

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Remote (for Colombia residents)
Posted 9 months ago

Responsibilities


The Product Marketing Manager connects product strategy with market needs to ensure effective positioning, differentiation, and global adoption of products and features. This role leads go-to-market efforts, defines value propositions, and ensures customer insights inform product decisions. It works cross-functionally with Product, Marketing, Sales, and Operations to drive consistent product narratives and support global growth. Key Responsibilities * Define product positioning, messaging, and differentiation aligned to global market needs. * Lead go-to-market planning for new features and product releases. * Translate technical capabilities into clear, compelling value propositions. * Align marketing campaigns with product strategy and learner impact. * Conduct competitive and market analysis to inform product evolution. * Support acquisition and retention strategies using product and user data. * Develop enablement materials for Marketing, Sales, and regional teams. * Monitor post-launch adoption to refine messaging and positioning. Qualifications & Experience * 5+ years in product marketing, product strategy, or go-to-market roles (SaaS/EdTech preferred). * Strong understanding of product lifecycle and cross-functional collaboration. * Experience using data and user insights to shape product messaging and strategy. * Proven success in global launch planning and execution. * Ability to simplify technical or pedagogical concepts into market-ready messaging. * Strong stakeholder management and communication skills. * Analytical mindset; experience with PowerBI, Tableau, GA, or similar tools. * Advanced English communication skills (C1). * Bachelor’s in Business, Marketing, or Product Management; postgraduate studies a plus. * Passion for language learning and educational impact.