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Responsibilities
At The Darl, we are looking for a data-driven Amazon Growth Manager to lead our PPC strategy, SEO (including the new AI-driven Rufus landscape), and overall brand presence.
Key Responsibilities:
- Full-Funnel PPC Management: Lead keyword research, market analysis, and bid optimization to maximize ROAS.
- Conversion Optimization: Conduct deep-dives into CTR and CVR, optimizing listing copy and visual assets.
- Next-Gen SEO: Manage traditional Amazon SEO while optimizing for Rufus (AI-driven search) for maximum visibility.
- Creative Collaboration: Partner with the marketing team to produce high-converting Brand Stories, A+ Content, and video assets.
Must-Haves:
- Proven track record of scaling Amazon brands.
- Expertise in the Amazon advertising ecosystem (DSP is a plus).
- Hands-on experience with PPC, Helium10, Seller Central, and Vendor Central.
Details:
- Schedule: Monday – Friday, 8:30 AM – 4:30 PM PST.
- Type: Full-Time, 100% Remote.
- Compensation: Paid in USD.
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