We are looking for a Growth Marketing Specialist to help scale customer acquisition, activation, and retention through data-driven marketing initiatives. This is a hands-on role suited for a growth marketer who enjoys testing, optimizing, and iterating across growth channels in a fast-paced environment.
You will work closely with cross-functional teams to execute campaigns, analyze performance, and turn insights into action. As the company grows, this role offers meaningful opportunities to take on broader ownership and increased responsibility
Key Responsibilities:
Growth Execution
Execute multi-channel marketing campaigns across paid media, SEO, email, content, and social
Support go-to-market initiatives, product launch, and growth experiments
Plan and run A/B tests to improve conversion across funnels and lifecycle stages
Analytics & Optimization
Track and analyze KPIs such as CAC, LTV, conversion rates, and engagement metrics
Use analytics and CRM tools (e.g., GA4, Dynamics 365, Zoho Socials, or equivalents)
Make recommendations and implement improvements based on performance data
Cross-Functional Collaboration
Partner with Product, Sales, and Customer Success to align growth initiatives
Support onboarding, activation, and retention initiatives
Contribute to growth planning, sprint reviews, and retrospectives
What Success Looks Like
Campaigns are launched on time and continuously optimized
Clear, data-backed insights inform decision-making
Ownership of one or more channels or growth initiatives shows consistent improvement
Strong collaboration leads to smoother launch and better results
Qualifications
Experience
2–5 years of experience in growth, digital, or performance marketing
Hands‑on experience with at least one core organic growth channel, such as SEO, content marketing, lifecycle marketing, or other organic growth channels.
Strong analytical mindset, and comfortable working with data.
Ability to work independently in a fast-paced environment
Nice to Have
SaaS, startup, or product-led growth experience
Familiarity with CRM systems and marketing automation tools
Experience supporting experiments or mentoring junior collaborators
Why Join Heunets
Work on meaningful growth problems with real business impact
Gain exposure across strategy, execution, and cross-functional collaboration
Room to grow with the business as products and markets expand
Join a culture that values ownership, learning, and continuous improvement
Flexible work hours, fully remote
Location: Lagos, Nigeria
Job Type: Full-Time
