Senior Manager, Digital Web Growth at Life360 | Torre

Senior Manager, Digital Web Growth

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Full-time

Legal agreement: Employment

Compensation
USD50k - 130k/year
location_on
Hybrid (United States)
Posted almost 6 years ago

Responsibilities


• Lead work with cross-functional teams to develop best-in class website experience that optimizes path to conversion. • Develop a holistic web strategy that enhances the Life360 membership sign up funnel and positively impacts conversion rate. • Implement SEO best practices. • Generate data-driven hypotheses for driven by data to improving marketing performance, design and execute A/B tests, and apply knowledge of basic statistics. • Work with UI/UX designers in executing website updates and opportunities • Analyse site data, build hypothesis and execute “test and learn” strategies that uncover new areas of site optimization. • Maintain a web marketing calendar. • Manage our SEO partner and internal stakeholders to drive more site value and traffic. • Work with internal stakeholders to constantly improve customer experience and enhance retention. • Manage the website channel budget and update timelines.