About T3 Services GroupT3 Services Group is a growing national organization with 7 locations across the United States, supporting leading plumbing, drains, HVAC, and electrical service brands. We are powered by incredible technicians, installers, dispatchers, coordinators, customer service teams, and office staff who work hard every day to deliver a 5-star experience to every customer. At T3 Services Group, we believe great brands are built by great people. We are passionate about creating strong local companies, supporting our employees, and Transforming the Trades through innovation, leadership, and a people-first culture.POSITION SUMMARYThe Digital Marketing Manager is responsible for executing and optimizing digital initiatives that drive booked jobs and revenue for T3’s multi-location home services company. This role focuses on supporting SEO performance through vendor coordination, improving website conversion through hands-on optimization, and ensuring demand generation campaigns are effectively built and aligned to convert. This is a hands-on role centered on execution, speed, and continuous optimization of integrated digital campaigns to drive qualified traffic, increase engagement, and improve conversion rates.Work ScheduleGenerally, Mon-Fri; weekend and evening work as needed based on department deadlines.Essential FunctionsExecute and support SEO initiatives in partnership with external vendorsBuild and optimize landing pages to support marketing campaigns and promotionsSupport demand generation campaigns through page builds, UX improvements, and alignmentPlan, launch, and manage integrated marketing campaigns across channels such as paid search, social media, email, and display advertising to drive traffic, engagement, and conversionsAnalyze website and campaign performance, surface insights to leadership and implement data-driven improvements to boost conversion rates and user experienceDevelop and manage campaign tracking and attribution frameworks (e.g., multi-touch, first/last click), ensuring accurate performance measurement across channels and translating insights into data-driven optimization strategiesCoordinate with SEO and PPC vendors to ensure campaigns and content are implemented correctlyManage and optimize paid social campaigns (Meta), including setup, targeting, and performance improvementsManage relationships with third-party vendors, agencies, and freelancers to ensure timely, high-quality deliverablesSKILLS & ABILITIESEducationHigh School Graduate or General Education Degree (GED): Required.Experience3–5+ years of hands-on digital marketing experienceExperience working in WordPress (Elementor or similar theme builder)Demonstrated expertise building and optimizing landing pages with persuasive copy, effective offer framing, and conversion rate optimization (CRO) best practices to drive measurable improvements in conversions and user engagementExperience with testing and debugging of tracking implementations in Google Tag Manager, configuring tags and triggers, identifying and resolving issues to ensure accurate data collection and reliable performanceUtilization of Google Analytics (GA4) to analyze web page performance and user behavior, and generate actionable insights while ensuring accurate tracking of key events and alignment with organizational goalsComputer SkillsLeverage Google Search Console (GSC/GSE) insights alongside AI search analytics to optimize performance in AI Overviews and LLM-driven search, identifying opportunities to improve indexing, visibility, and inclusion in generative search resultsExperience launching social media campaigns and using paid search channels, Google Ads, Bing Ads and third-party aggregators (Yelp, Angi, Thumbtack, Nextdoor)Experience with optimizing Google Business Profiles for local map visibility, along with updating images and creating postsWorking knowledge of SEO tools such as Ahrefs, SEMrush, BrightEdge or similarKnowledge of website performance metrics and use of Looker Studio or similar for creating reportsWe are so excited to speak with you! Apply now and a recruiter will be in touch to set up next steps!
