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2 days ago
Requirements and responsibilities
The Content team is looking for a talented, versatile Marketing copywriter to craft the short-form copy that fuels Vonage's marketing engine. This person writes the words that make people stop, click, register, and convert — from a subject line to a campaign landing page, a digital ad to an event booth headline.A sharp, instinctive communicator, this role will work across Marketing functions and teams to produce high-quality, on-brand copy across all marketing channels. They bring an editorial eye, a keen awareness of the market, and a performance mindset.What You’ll DoWrite clear, compelling, on-brand short-form copy across a full range of marketing formats including infographics, emails, digital ads, web pages, pitch decks, interactive content, event copy, CTAs, podcast scripts, and promotional materialsCollaborate closely with cross-functional teams to deliver copy that supports integrated marketing campaigns, events, announcements, product launches, and go-to-market strategiesTranslate creative and campaign briefs into compelling copy that speaks to target audiences and drives desired actionsAdapt tone, style, and messaging for different audiences, channels, and funnel stages — from awareness to conversionEnsure all copy is consistent with Vonage brand voice, messaging hierarchy, and style guidelinesPartner with designers to develop copy-design concepts that work together as a unified creative unitManage multiple concurrent projects in a fast-paced environment, delivering on time and within scopeIncorporate feedback from stakeholders efficiently, balancing creative integrity with business requirementsMaintain awareness of copy performance and apply learnings to improve future workWhat You’ll Bring5-7 years of experience writing short-form marketing copy in a B2B environment, preferably supporting a SaaS, cloud, or technology brandA portfolio demonstrating exceptional copy across multiple formatsA sharp editorial instinct: you know when a headline lands and when it doesn'tAbility to write clearly about technical products and complex topics without losing the readerExperience working across multiple stakeholders and translating briefs into polished, campaign-ready copyStrong project management skills; comfortable prioritizing across a high volume of concurrent requestsCollaborative spirit and comfort operating in a matrixed organizationCuriosity about performance data and an eagerness to optimize copy based on resultsWorking knowledge of SEO principles and emerging AEO practices (writing for AI-generated answers and LLM visibility) a plusApplication Requirements5–7 years of copywriting or content marketing experience, preferably in B2B technology, SaaS, or cloud
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