Requirements and responsibilities
Bridge is currently seeking a Senior Product Marketing Manager will own positioning, messaging, sales enablement, and customer storytelling across the BRIDGE portfolio.This is a highly visible role that sits at the intersection of product, marketing, and sales — translating what Bridge builds into clear market value. It's an ideal role for a strategic builder who enjoys turning complex data, identity, and activation capabilities into clear, compelling narratives that resonate with brands, agencies, and adtech partners.The ideal candidate combines strong storytelling skills with deep curiosity about the advertising technology ecosystem and is comfortable operating in a fast-paced, evolving environment.Key Responsibilities:Positioning & MessagingOwn and evolve company, product, and solution messaging frameworks that ladder up to Bridge’s master narrativeCreate differentiated positioning that clearly communicates BRIDGE's value in the marketTranslate complex technical capabilities into compelling customer benefitsMaintain messaging frameworks and narrative consistency across all channelsSales EnablementPartner closely with sales leadership to improve go-to-market effectivenessCreate and maintain sales decks, one-pagers, battlecards, and objection-handling materialsDevelop industry, vertical, and audience-specific messagingLead key customer and prospect presentationsCustomer StorytellingBuild a scalable customer story and case study programConduct customer interviews and identify proof points that demonstrate business impactDevelop customer-facing content that supports both sales and marketing effortsPartner with Customer Success and Sales to surface new storytelling opportunitiesMarket and Competitive IntelligenceOwn go-to-market strategy for product and solution launches, from audience and positioning through enablement, rollout, and post-launch measurement.Partner with Product and leadership to support launchesSynthesize competitive and market intelligence into actionable recommendations for Sales, Product, and LeadershipDeliver competitive insights and recommendations to internal stakeholdersDrive future messaging and strategic positioning based on market feedbackContent & Thought LeadershipContribute to thought leadership initiatives, presentations, reports, and industry contentCollaborate with creative partners to bring narratives to life across channelsDesired skills, education, and experience:6-10+ years of product marketing, solutions marketing, or go-to-market experienceExperience in adtech, martech, media, data, measurement, identity, or adjacent technology sectorsProven track record of owning and executing successful product or solution launches end-to-endExperience translating market research and customer insights into go-to-market strategyExceptional written and verbal communication skillsStrong storytelling and presentation development capabilitiesExperience creating sales enablement materials and supporting revenue teamsAbility to synthesize complex concepts into clear, customer-centric narrativesComfortable operating in a fast-paced, evolving organizationProven ability to influence cross-functional stakeholdersExperience marketing data, identity, audience, measurement, or activation solutionsFamiliarity with agencies, brands, and the advertising ecosystemExperience supporting enterprise or consultative sales organizationsExperience conducting customer research and developing case studiesBachelor's degree in marketing, business, or related fieldThis is primarily a remote/work-from-home role, with occasional in-person attendance in NYC and at various events throughout the US. The base salary range is $145,000-$160,000.What BRIDGE offers you:An opportunity to work with and directly impact our organization’s growth and revenueAn opportunity to work with the latest technologyProfessional growth and developmentCompetitive salary and compensation structure and benefitsAn enjoyable and evolving culture in a forward-thinking companyBridge is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer.While other companies merely sell data, we sell knowledge. We’ve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has.Bridge makes it easy to find your ideal customers and reach them anywhere. Facebook, email, desktop, mobile, connected TV -- wherever your buyer is, we are too. We work with you every step of the way to optimize the performance of your campaign so you can make every ad dollar count.Since our founding in 2010, Fortune 500 companies, leading agencies, and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms.Benefits at BridgeWe invest in our team members with a comprehensive benefits package designed to support your health, finances, and life outside of work.Health & Wellness— Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs. Telehealth access included.Financial Protection— Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.Savings & Retirement— 401(k) with company match to help you build long-term financial security.Time Off— Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.Support & Extras— Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and access to an employee discount center.Benefits described above are subject to change. Official plan documents govern all coverage details and eligibility requirements.All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, gender, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by state, federal, or local law. The duties listed above may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at anytime at the sole discretion of the Employer. This job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education and other factors.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)