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8 days ago
Requirements and responsibilities
About MatchnodeMatchnode is a performance-driven digital marketing agency focused on helping healthcare and digital health companies acquire patients, scale responsibly, and build modern growth engines. We specialize in HIPAA-compliant advertising, full-funnel strategy, and data-driven execution across platforms like Meta and Google.Our clients include virtual-first care companies, healthcare startups, and innovative health systems. We operate at the intersection of strategy, media, creative, and analytics—with a core mission of improving patient access and outcomes through smarter marketing.The RoleWe are hiring a Head of Accounts to lead, scale, and evolve our client services organization.This is a senior leadership role responsible for:Owning client relationships and retentionDriving performance outcomes across accountsBuilding and mentoring a high-performing account management teamActing as the bridge between strategy, media, creative, and analyticsYou will play a critical role in shaping how Matchnode delivers value to digital health clients—balancing growth, compliance, and operational excellence.Key Responsibilities1. Client Leadership & GrowthOwn executive-level relationships across key healthcare and digital health clientsDrive retention, expansion, and overall account healthLead quarterly business reviews (QBRs) and strategic planning sessionsIdentify growth opportunities across channels (Meta, Google, YouTube, etc.)2. Performance & Strategy OversightEnsure all accounts are delivering against KPIs (CPA, ROAS, patient acquisition, etc.)Translate complex healthcare marketing challenges (state fragmentation, insurance nuances, compliance constraints) into actionable strategiesPartner with media, creative, and analytics teams to drive continuous optimizationChampion data-driven decision making using metrics like conversion rates, CAC, and LTV3. Team Leadership & DevelopmentLead and mentor Account Directors / Account ManagersEstablish clear performance standards, workflows, and communication cadencesBuild a scalable account management structure as the agency growsFoster a culture of accountability, ownership, and continuous improvement4. Operational ExcellenceImprove processes across onboarding, reporting, and client communicationEnsure consistent delivery across accounts while maintaining a high bar for qualityCollaborate with leadership on resourcing, forecasting, and capacity planningDrive cross-functional alignment between accounts, media, and creative5. Healthcare & Compliance StewardshipEnsure all client work aligns with HIPAA, PHI, and platform policiesWork closely with legal/compliance stakeholders when neededMaintain deep understanding of healthcare marketing constraints and opportunitiesWhat We’re Looking ForExperience5–10+ years in digital marketing, with significant experience in both media buying strategy and account managementProven leadership experience managing account teams in an agency environmentStrong background in paid media (Meta, Google, YouTube) and performance marketingExperience working with health care businessesLeadership & SkillsStrong executive presence with ability to influence senior stakeholdersData-driven mindset with strong analytical capabilitiesAbility to balance strategy and executionExcellent communication and organizational skillsComfortable operating in a fast-paced, high-growth environmentWhat Success Looks LikeHigh client retention and expansion across key accountsConsistent performance improvement across campaignsA scalable, high-performing account management teamStrong internal alignment across media, creative, and analyticsMatchnode recognized as a strategic partner—not just a vendor
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