Marketing Automation Specialist at Betterworks | Torre
Marketing Automation Specialist
trending_up Invest in Torre
Betterworks

Marketing Automation Specialist

Betterworks
Posted by
Cristian David Villarraga
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Full-time

Legal agreement: To be defined

Compensation
USD45k - 79k/year
location_on
Remote (anywhere)
Posted over 5 years ago

Responsibilities

• Assist marketers in making data-driven decisions using reporting and analytics to improve and report on campaign performance • Regularly perform database maintenance and cleanup • Manage ongoing data support requests • Own Marketo program enablement, execution, QA, and support • Support the development of best practices, governance, and promotion across specific areas of responsibilities • Track campaign metrics • Create emails, website landing pages, forms, lead lists, and reports • Work as a key member of the marketing team to ensure marketing best practices and processes are fully aligned, and that systems integrate and synchronize well with the systems and processes. • Create data segmentation filters, groups, and distribution lists for campaigns, lead scoring and nurture programs for prospect segmentations that will minimize lead fatigue and opt-outs
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