Head of Marketing - B2B Tech Startup at Uncapped | Torre

Head of Marketing - B2B Tech Startup

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Full-time

Legal agreement: Employment

Compensation
USD44k - 100k/year
location_on
Hybrid (United Kingdom)
Posted over 5 years ago

Responsibilities


• Manage our ‘paid social and search’ agency, ensuring best value for money and helping them to execute faster • Campaign-based PR, finding innovative ways to reposition our product to generate ongoing interest from the sector • Create a ‘referral programme’ that drives quality qualified leads into the top of our customer acquisition funnel • Develop and execute a strategy for engaging content, driving new traffic into the top of the funnel • Optimize pages across all web assets to increase visitor conversion rates and improve search engine results placement • Use link-building strategies in conjunction with third party providers, in-page optimization, and other effective SEO techniques • Position Uncapped as a thought-leader in the start-up ecosystem, highlighting the purpose, mission and outcomes behind the inspirational entrepreneurs we help • Build, test and iterate email campaigns to drive integrated user journeys, recommending new tools where appropriate • Measure and report on what success looks like to improve organic search quality and quantity, conversion rates, and campaign performance