About Hook: Hook is a social music app, which allows its users to interact with music via a variety of artist-made remixes. To keep users engaged, Hook needs a steady flow of new sounds that users can play with. The music expressions intern will work directly with producers and engineers on the Hook team to ensure this steady stream. This intern will be responsible for working with producers to translate musical ideas into remixes. They will also contribute to testing and development of tools to automatically perform this translation. Finally, they will ensure that user experiences expressing themselves through music are seamless.About the Role:As a Viral Content Marketing Intern, you’ll help identify and implement viral trends, creator strategies, and content formats that can power music campaigns, artist activations, and Hook’s social growth.You’ll spend your time researching what’s working online, identifying creators and communities, helping execute campaigns, and spotting opportunities before they become mainstream.Responsibilities:Trend Research & Viral StrategyResearch emerging trends across TikTok, Instagram Reels, and YouTube ShortsIdentify viral content formats, memes, editing styles, sounds, hooks, and storytelling frameworksMonitor platform behavior and surface ideas that could be adapted for artist and music campaignsProvide weekly recommendations on trend opportunities for active releases and catalog campaignsCreator Discovery & OutreachResearch creators, fan pages, niche communities, and tastemakers relevant to music campaignsIdentify creators who would be strong fits for Hook campaigns or platform adoptionBuild creator target lists organized by genre, audience, culture, and platformSocial Media ExecutionAssist with posting and managing content across Hook's secondary social accountsHelp implement trend-led content ideas across TikTok, Instagram, and ShortsTest formats, captions, posting styles, and content angles to drive engagementHelp clip, repurpose, and publish content optimized for short-form platformsMusic Marketing & Campaign SupportTranslate internet trends into ideas for artist and song campaignsBrainstorm culturally relevant activations around releases, moments, and viral opportunitiesSupport campaign execution with creator sourcing, research, and trend implementationTrack campaign performance and identify learnings for future activationsRequired QualificationsExtremely online and deeply immersed in TikTok, Instagram Reels, and YouTube culturePassionate about music, creators, and internet trendsHas a strong instinct for what content performs well and whyOrganized and able to quickly identify patterns and opportunitiesComfortable working in a fast-paced startup environmentBonus: experience running meme pages, fan pages, creator accounts, or editing short-form contentWhat Success Looks LikeConsistently surfaces trend opportunities before they peakHelps bring high-potential creators into Hook campaignsContributes ideas that lead to measurable engagement or viral momentsHelps make Hook feel culturally relevant, native, and ahead of trends online
