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Responsibilities
We are looking for a Senior Manager, Digital Marketing to serve as a Paid Search subject matter expert and lead stakeholder across our digital marketing channels. In close collaboration with the Director, Demand Generation, you will own strategy, budget, and performance for Paid Search while providing strategic oversight of PPL, Paid Social, and Programmatic. This role manages a team, including an individual contributor-level Manager and Specialist, and requires the ability to go deep on Paid Search execution while driving strategy across adjacent channels through your direct reports. This is a leadership role for someone who has run Paid Search at scale and is ready to set channel strategy and support execution for a broader team. Your Area of FocusOwn strategy, budget, and performance for Paid Search, including bid strategy, account structure, and platform optimizationDirect strategy and set performance standards for PPL, Paid Social, and Programmatic, executed by direct reports Set QA standards and escalation paths for core campaign set-ups; delegating hands-on execution to your teamOwn in-depth reporting for campaign success across all owned channels and communicate wins/optimization opportunities to senior leadersManage the collective digital marketing budget and allocate resources across channels and team members to hit business goalsManage and develop a team of marketers, providing coaching, feedback, and career growth supportPartner with the Director, Demand Generation to establish program KPIs and performance metricsAnalyze market trends, customer insights, and competitive landscape to identify growth opportunities Manage relationships with external partners, agencies, and vendorsCollaborate with senior leadership to align digital marketing strategy with broader organizational strategiesYour Professional Qualifications6+ years of digital marketing experience with deep hands-on expertise in Paid Search (Google Ads, Microsoft Ads), including management of high-budget campaigns, bid strategy and automation, and keyword and account structure at scale. Working strategic knowledge of PPL, Programmatic, video, and paid social sufficient to set strategy and QA outcomes2+ years managing individual contributors with demonstrated ability to set channel strategy while delegating executionProven track record translating channel performance into strategic recommendations for senior stakeholdersExperience with marketing platforms like Google Analytics, SA360, Salesforce, Tableau, Marketo, etc.Excellent project management and relationship management skills; ability to delegate execution while retaining accountability for outcomesFamiliarity with 1st party targeting, audience segmentation, and floodlight/campaign/creative tracking implementationExperience in either healthcare, technology, or both is preferred, but not requiredWe are dedicated to attracting and retaining top talent with competitive and fair compensation. For this position, this range reflects our Zone 1 (National Average) pay band. Your specific compensation is thoughtfully determined by your experience, qualifications, the specific requirements of the role, and your Geo Zone. Our geo-zone system ensures your pay is competitive for your location, recognizing varying costs of labor across regions.Our four geo zones are designed to reflect this:Zone 1: National AverageZone 2: Moderately Higher Cost RegionsZone 3: High-Cost RegionsZone 4: Lower-Cost RegionsBeyond base compensation, Tebra offers eligible employees the opportunity for variable pay and a robust benefits package, reflecting our commitment to your overall well-being. In compliance with California pay transparency laws, the specific compensation range applicable to your Geo Zone will be shared during your initial talent screen.About TebraTebra is the only all-in-one EHR+ platform built exclusively for independent healthcare practices. Designed to replace the clunky, fragmented tools built for corporate systems, Tebra connects EHR software, billing, automation, telehealth solution, and marketing — so providers can spend less time on admin and more time with patients. More than 42,000 private practices trust Tebra to streamline operations, increase revenue, and reduce burnout — helping clinicians leave work on time and rediscover their purpose. Learn more at www.tebra.com.Our ValuesStart with the Customer We get to know our customers - and their patients - and look at the world through their lens.Keep It SimpleHealthcare is too complex. We aim to simplify it for everyone.Stay Entrepreneurial We reject the status quo and solve problems with creativity, perseverance, and a bias to action.Better TogetherWe are diverse, humble, and collaborative. We put the team first and win together.Celebrate SuccessLife is short and joy is underrated. We take time to have fun and celebrate success.Perks & Benefits United States: In addition to our healthcare benefits, we also offer amazing perks! Need work from home basics? We offer a discount through Dell! We also offer a number of resources to help you keep your mind and body healthy. Check out Gympass for a great workout, or TelusEmployee Assistance Program to find mental health resources, along with other resources for everyday occurrences.Costa Rica: To assist with all of life’s needs, Tebra also offers a wellness and childcare subsidy and a University/Education discount! We also offer a number of resources to help you keep your mind and body healthy. Check out Gympass for access to health and fitness apps, or Telus Employee Assistance Program to find mental health resources, along with other resources for everyday occurrences.
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