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At Forbes Advisor, our mission is to help readers turn their aspirations into reality.Forbes Advisor is looking for a skilled SEM Campaign Manager to join the Forbes Advisor Performance Marketing team with a focus on supporting one of Forbes business verticals.This position will report into the SEM Manager. In this role you will be required to set up, manage and optimize paid search campaigns and support the SEM team in various tasks, such as analyses and reporting. You will work closely with the wider paid search team to grow our online presence and conversions.Responsibilities:Ensure campaigns deliver positive ROI to achieve desired results.Manage multiple accounts, bringing variety in the role, while challenging, as a result of a busy workload and tight deadlines.Maintain and monitor bidding strategies, targeting settings, budgets, search terms and other important account metrics on existing and new categories.Manage the creation of large keyword listsImplement creative copy suggestionsDefine campaign budgets, align campaign goals and ensure search campaigns meet best practice principles.Provide recommendations and execute strategies for keyword and targeting opportunities, campaign structuring, targeting, DSA, Pmax and other areas of paid search to deliver performance goals.Keep up to date with search engine and PPC industry trends and developments.Utilize data driven analysis insights, identify opportunities, making recommendations for performance optimisations.Collaborate with other stakeholders in the business (Sales, Data, Product) to achieve desired goals.Professional Competencies:Passion for Search and digital marketing.A detailed knowledge of PPC best approaches, principles and standards.A good understanding of how PPC fits in to the wider area of digital marketingProven ability to achieve targets and results and make a tangible impact on ROI and revenues.Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.Professional Skills & Qualifications:Proven 2+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads.Proficiency in MS Excel and data manipulation.Google/Bing ads certification, a plusStrong analytical skillsAbility to think creativelyExcellent attention to detailStrong relationship building skillsAbility to think strategically and develop innovative paid search strategiesAbility to present information effectively to a range of audiencesProficiency in managing moderate to large scale paid search accounts.Skills in campaign performance analysis and digital traffic metricsExperience working with paid search tools to analyze and audit performance such as SEM Rush, Google search console.Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).
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