Job Details:
- Location: Raipur.
- Experience: Freshers to 12 years.
Role Overview:
- This role begins as a senior individual contributor and may evolve into a leadership position, with ownership of building and mentoring a high-performing marketing team over time.
- This role is ideal for a seasoned marketing professional with 7–10 years of experience, preferably in IT, SaaS, HealthTech, or FinTech, who can conceptualize, blueprint, and execute end-to-end marketing strategies and drive their execution for new and existing brands.
- The role requires strong exposure to US markets and US clients, deep hands-on experience across modern digital marketing, AI tools, and CRM platforms.
- The role requires the ability to operate with MNC-level professionalism and communication standards.
Brand & Strategy:
- Lead brand conceptualization, positioning, and go-to-market strategy for new and evolving brands.
- Conduct deep market research, competitive analysis, ICP definition, and messaging frameworks.
- Create marketing blueprints aligned to business goals, revenue targets, and market maturity.
Growth & Digital Marketing:
- Own and execute growth marketing strategies across SEO, paid media, social media, content, and websites.
- Drive demand generation, lead quality improvement, and funnel optimization.
- Partner with sales and leadership to align marketing outcomes with revenue objectives.
Marketing Technology & AI:
- Hands-on ownership of CRM platforms, marketing automation, AI-driven tools, and analytics.
- Implement and optimize AI tools for content, campaign execution, research, and reporting.
- Ensure marketing systems are scalable, efficient, and performance-driven.
Execution & Stakeholder Management:
- Work closely with US stakeholders and clients, participating in meetings aligned to US time zones when required.
- Maintain high corporate communication standards, both verbal and written.
- Collaborate cross-functionally with design, sales, leadership, and external partners.
Required Experience & Skills:
- 0–12 years of digital marketing experience, preferably in IT, SaaS, HealthTech, or FinTech.
- Proven experience as a senior individual contributor, not just a people manager.
- Strong expertise in brand strategy and positioning.
- Strong expertise in growth marketing and demand generation.
- Strong expertise in CRM platforms and marketing automation.
- Strong expertise in SEO, SMM, paid campaigns, and website development.
- Strong expertise in marketing AI tools and modern martech stacks.
- Excellent market research and analytical skills.
- Exceptional verbal and written communication skills.
- Strong command of MS Office, Google Workspace, and corporate collaboration tools.
- Comfortable working India office hours with flexibility for US meetings.
