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We’re hiring a Senior Creative Strategist to take ownership of paid social creative strategy for a fast-growing DTC jewelry brand selling across the US, UK, Canada, Australia, and New Zealand.The business is already operating at significant scale, with approximately €1M/month in Meta ad spend. Until now, the founders have been closely involved in creative strategy. This hire will take over that responsibility, improve the creative testing process, and help build a scalable internal creative function.This is not a Media Buyer role. You’ll work closely with performance data and the founders, but your main responsibility will be understanding why creatives win and turning those insights into better concepts, messaging, scripts, and testing systems.About the roleThis is a high-impact position with substantial ownership. You’ll have access to meaningful ad spend, fast feedback loops, and direct communication with the founders.The goal is not simply to produce more creatives, but to build a repeatable system that consistently finds and scales winning concepts while improving the speed and quality of creative production.The role is fully remote within Europe and requires good overlap with CET working hours.What you’ll doOwn the overall performance creative strategy for Meta AdsAnalyse creative performance across metrics such as CPA, CTR, CVR, ROAS and hook rateIdentify winning hooks, angles, formats, messages and audience insightsDevelop new creative concepts, scripts, ad copy and detailed briefsBuild structured creative testing and iteration roadmapsResearch competitors, customer pain points and market trendsDirect video editors, designers and other creativesReview creative output and provide clear, performance-driven feedbackTurn campaign data into actionable creative decisionsImprove creative workflows, documentation and production systemsHelp build and lead the internal creative teamWork closely with the founders and performance marketing side of the businessWhat we’re looking forStrong experience in DTC / e-commerceMeaningful in-house / brand-side experienceHands-on experience developing creative for Meta AdsExperience working with meaningful paid social budgets and high creative volumeStrong understanding of direct-response advertising and consumer psychologyExcellent ability to develop hooks, angles, concepts, scripts and briefsStrong analytical skills and confidence working with performance dataExperience with structured creative testing and rapid iterationExperience directing or managing designers, video editors, creators or other creative team membersStrong copywriting skillsFluent professional EnglishComfortable working autonomously in a lean, fast-moving companyExperience in fashion, jewelry, beauty, wellness, apparel or other visually driven consumer brands is highly relevant.Experience with AI creative tools and AI-assisted production workflows is a strong plus.
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