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6 days ago
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Requirements and responsibilities
ABOUTNewForm is a performance marketing agency that oversees ~$100M/year in ad spend for tech and mobile brands. We help category disruptors such as Betr, ElevenLabs, Binance, and others scale paid social through our short-form, content-led approach. Our in-house content team creates thousands of human-centered ads each month with the goal of driving efficient growth for our clients.THE ROLEAs a Performance Creative Specialist, you will help drive the creative operation from A to Z by supporting the development and execution of high-performing paid social creative. You'll work closely with our Creative Strategists to strategize, concept, script, and execute ad concepts by leveraging our in-house content team and external network of creators.You will play a key role in connecting performance data to creative decisions. This role requires a strong eye for what makes winning creative, paired with the analytical ability to identify patterns, extract insights from performance data, and translate those insights into stronger creative strategies and executions.RESPONSIBILITIESDevelop paid social ad concepts, hooks, angles, and scripts alongside the Creative Strategy teamSupport creative strategy by generating variations and new concepts based on performance insightsPartner closely with editors, creators, and the production team to bring ad concepts to lifeAnalyze creative performance data to identify winning patterns, uncover insights, and improve future conceptsStay deeply tapped into organic and paid social and creative trends to continuously improve creative outputHelp maintain organized creative workflows, timelines, and feedback loops across the production processREQUIREMENTSAnalytical by nature, with the ability to identify meaningful signals from large datasets and performance trendsStrong communication and organizational skillsDeep knowledge of culturalA sharp eye for what makes winning ad creativeExcellent copywriting and ad scripting skillsAbility to manage creative production workflows and timelinesAbility to thrive in a fast-paced, collaborative environmentBENEFITSThis is a full-time remote positionCompetitive compensation ($30k - $60k based salary per year)Performance-based bonus structureOpportunity for compensation reviews based on performance
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