User Acquisition Manager at Gram Games

Gram Games is the studio behind some of the most popular mobile titles like Merge Dragons!, Merge Magic! 1010! and Six! and many more awesome projects in the pipeline. We work in small self-managing teams, enabling you to have an incredible amount of ownership, autonomy, and impact on business results. As part of the Zynga group of studios you will have the opportunity to interact and learn from other UA managers ranging across categories including hyper-casual, RPG and sports. As a User Acquisition Manager, you will oversee our large-scale mobile advertising campaigns and manage the optimisation of creatives, budget allocation and ROI. You will assume a high level of responsibility for seven figure monthly budgets to acquire new and engaged players for our portfolio of top grossing IAP games. Responsibilities: - Lead user acquisition strategy and performance-based media buying on SDK ad networks, social and programmatic platforms - Work closely with product teams, senior stakeholders, and network account managers - Conduct thorough creative analysis and cooperate with in-house design team on new concepts - Assist in forecasting and management of a multimillion-dollar budget - Carry out in depth optimisation of ads to hit target KPIs - Identify and develop new campaign and platform opportunities to drive increased performance over time - Stay ahead of industry best practices and competitor trends - Represent Gram Games at international conferences and events

User Acquisition Manager

Responsibilities

Skills wanted:

Language(s) required:

About Gram Games:

mission:

gram.gs

Admin access needed