Lifecycle Marketing Associate at Wisp | Torre
Lifecycle Marketing Associate
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Wisp

Lifecycle Marketing Associate

Wisp
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Full-time

Legal agreement: To be defined

USD75.4K - 100K/year

~COP150M - 200M/year

+ Equity

+ Bonuses

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Hybrid (San Francisco, CA)
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Posted over 2 years ago

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Founded in 2018 in San Francisco, CA, Wisp is on a mission to broaden access to sexual and reproductive healthcare. Available in all 50 states, we connect patients with hassle-free sexual telehealth services that save them time, money, and stress. As a remote-first, woman-led team, we are committed to upholding our mission and values and championing diversity and inclusion in the workplace. Those who thrive at Wisp lead with empathy, stay curious, and take ownership of their industry-leading work. As part of the WELL Health family (TSX: WELL), we have served hundreds of thousands of patients across the U.S. and are ready to grow that number even more as we expand our team! We are looking for a Lifecycle Marketing Associate to join our Marketing team, reporting to the Lifecycle & Retention Manager. This role will support the management of Wisp’s email and SMS tactics using knowledge of marketing automation platforms and CRM to facilitate successful customer-facing communications. We are seeking a creative, data-driven, passionate marketer who can thrive in a fast-paced environment. Responsibilities: - Create briefs following best practices for campaigns including product launch promotions, general campaigns, behavioral flows and transactional emails - Collaborate closely with social team on content calendar alignment, and creative team on engaging customer-facing email design and SMS content - Build and implement email and SMS marketing campaigns in Wisp’s email service platform, including proofreading, link checking and inbox QAing - Segment campaign audiences based on customer behavior and relevance to increase customer engagement and monitor campaign deliverability - Analyze campaign performance, suggest improvements and report on sales revenue generated from email and SMS marketing efforts - Identify strategies to grow email & SMS list while managing list cleansing and maintaining database health
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