WM Technology, Inc.’s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we’ve seen in the past 10 years. Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business.
We are seeking an experienced and dynamic individual to join our team as the Vice President of Brand Experiences, Culture & Events to help secure Weedmaps as the world’s most trusted source for all things cannabis globally. In this role, you will be responsible for developing and executing strategic brand experience initiatives across a variety of channels and managing a diverse portfolio of events. Your primary goal will be to enhance our brand image, cultivate customer loyalty, and drive revenue growth through engaging and memorable experiences.
Responsibilities:
- Develop a comprehensive brand experience strategy that aligns with the company's vision, values, and target audience.
- Establish and communicate brand guidelines and ensure consistent brand representation across all touchpoints.
- Manage the overall creative manifestation of the Weedmaps brand.
- Oversee a comprehensive content and social media strategy that aligns with the company's overall business objectives.
- Manage the company's brand voice, tone, and messaging.
- Oversee event planning, including concept development, budgeting, venue selection, logistics, and post-event analysis.
- Collaborate with cross-functional teams, including Marketing, Sales, Product Development, and Retail, to align brand experience initiatives with overall business objectives.
- Develop strategies to engage customers and enhance their brand experience throughout the customer journey.
- Lead and inspire a team of brand experience and event professionals, providing guidance, mentorship, and performance feedback.
- Stay informed about industry trends, regulations, and best practices in event production and the cannabis industry, actively participating in industry conferences and networking events.
