Local SEO Strategist at Hook + Ladder Digital Agency | Torre

Local SEO Strategist

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Full-time

Legal agreement: Contractor

Currency exchange and payroll taxes to be paid by:

Candidate

Compensation
CAD1.75k - 2.15k/month
~USD1.26k - 1.55k/month
Non-negotiable
location_on
Remote (for Mexico residents)
Remote (for Nicaragua residents)
Remote (for Guatemala residents)
Remote (for Belice residents)
Posted 10 months ago

Responsibilities


We’re hiring a Local SEO Strategist — a hands-on specialist who can bridge strategy and execution across local SEO, on-page, off-page, and technical SEO, focusing on multi-location clients. You’ll own visibility improvements, optimize Google Business Profiles, manage citations, refine site performance, and collaborate with cross-functional teams to drive measurable results. 🎯 What You'll Do 1. Local SEO Strategy ● Define and lead Local SEO strategies aligned with business and client goals. ● Turn business needs into actionable Local SEO and website optimization plans. ● Provide strategic direction to content and performance teams. 2. Implementation & Execution ● Manage Google Business Profiles (GMB), local listings, NAP consistency, and citations. ● Create and optimize location-based pages. ● Execute technical, on-page, and off-page SEO enhancements. ● Conduct local & technical audits and implement schema markup when needed. ● Improve CTR through on-page refinements and SERP-focused optimizations. ● Build authority through backlink acquisition, digital PR, and relevant partnerships. 3. Performance Optimization ● Track Local SEO and website performance using analytics tools. ● Leverage AI insights to refine strategies and improve KPIs. ● Conduct keyword research, competitor analysis, and assess link-building impact. 4. Collaboration ● Work closely with content, performance, and business teams. ● Co-create initiatives that support client goals and improve local pack visibility. 5. Innovation & Quality ● Stay updated on SEO trends, tools, and best practices. ● Adopt new technologies and AI-driven workflows for scalable, high-quality results. 🧩 You’re a Great Fit If You Have ● 4+ years of hands-on experience in Local SEO + on-page/off-page/technical SEO. ● Proven experience optimizing Google Business Profiles and managing citations. ● Strong command of tools: BrightLocal, Google Search Console, GA, Ahrefs, Moz, Ubersuggest. ● Experience creating and optimizing local content and keyword strategies. ● Track record improving local 3-pack rankings, CTR, visibility, and authority. ● Experience with WordPress + Elementor. ● Full professional English (written & spoken). ● Strong communication, analytical thinking, and AI-savvy mindset. 🚫 This Role Isn’t for You If ● You prefer slow corporate environments. ● You need constant supervision. ● You avoid learning new tools. ● You dislike collaboration or feedback.