The Business Development Manager (BDM) – Wines is responsible for driving growth by identifying, developing, and managing sales opportunities within the wine industry. This role requires a deep understanding of wine markets, customer preferences, distribution channels, and competitive positioning. The BDM will build strong relationships with distributors, retailers, on-trade accounts (restaurants, hotels, bars), and strategic partners to expand market presence and maximize revenue.
Business Development & Sales
* Identify, target, and secure new business opportunities across wholesale, retail, on-trade, and e-commerce channels.
* Develop and execute sales strategies to achieve revenue and market share targets.
* Manage and grow key accounts, ensuring consistent brand visibility and performance.
* Negotiate commercial terms, pricing, and promotional agreements with distributors and clients.
Market Strategy & Growth
* Analyze market trends, consumer behavior, and competitor activities to inform strategy.
* Develop go-to-market plans for new product launches, seasonal campaigns, and regional expansions.
* Collaborate with marketing to align business development with brand positioning and promotional activities.
Relationship Management
* Build long-term partnerships with distributors, importers, retailers, and hospitality partners.
* Attend trade shows, tastings, and networking events to represent the brand and generate leads.
* Provide training and product knowledge support to distributors, retailers, and on-trade teams.
Financial & Operational Oversight
* Prepare sales forecasts, budgets, and performance reports.
* Track KPIs, sales pipeline, and ROI on business development initiatives.
* Ensure compliance with regulatory requirements (e.g., labeling, distribution laws, licensing).
Cross-Functional Collaboration
* Work with production, logistics, and supply chain teams to ensure product availability and timely delivery.
* Partner with marketing to drive brand storytelling, digital campaigns, and in-store activations.
* Contribute to portfolio planning and recommend opportunities for product innovation.
Qualifications & Skills
* Proven track record in business development or sales within the wine, beverage, or FMCG industry.
* Strong knowledge of wine regions, varietals, and consumer trends.
* Excellent negotiation, communication, and presentation skills.
* Ability to analyze data, develop insights, and create actionable strategies.
* Entrepreneurial mindset with ability to work independently and deliver results.
* Flexibility to travel frequently for client meetings, events, and market visits.
Success Metrics
* Achievement of sales growth targets and new account acquisitions.
* Increased market share and distribution reach.
* Strong relationships built across key stakeholders.
* Effective execution of new product launches and promotional activities.
