Field Marketing Manager - Northeast at Qlik | Torre
Field Marketing Manager - Northeast
trending_up Invest in Torre
Qlik

Field Marketing Manager - Northeast

Qlik
Posted by
Manuela Vargas Jaramillo
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Full-time

Legal agreement: Employment

Compensation
USD60k - 90k/year
Non-negotiable
location_on
Remote (anywhere)
Posted almost 6 years ago

Responsibilities

• Marketing Programs – Develop a suite of programs aimed at generating awareness, attracting new contacts/accounts, increasing pipeline and developing executive relationships to expedite sales cycles across the central region. • Package together a catalog of marketing programs to increase leads, pipeline and productivity • Marketing Strategy and Execution • 3rd party events • Account profiling • Appointment setting • Direct Marketing • Account Based Marketing (ABM) • Development of CXO-level Relationships • Work with teams to develop PR/Social Media strategies to increase market awareness. • Lead Generation and Nurturing Program Management – Proactively drive marketing programs from planning, execution, to tracking results. Understand field needs, ensure alignment with segment marketing objectives, leverage portfolio of existing programs, define new programs, success measures, and execute programs in-region. • Plan regional integrated marketing programs to take customers on a journey • Manage the entire lifecycle of marketing program strategy and execution including determining appropriate marketing mix to best suit marketing strategies including developing target lists, project management (managing production/implementation), and program analysis/measurement. • Define marketing plans to create/accelerate opportunities and build executive relationships that impact deal growth • Create multi-channel demand marketing to support 3x pipeline growth for direct sales • Analyze market research such as competitor analyses, segmentation, new market trends, etc., to inform marketing program strategies. • Take ownership of delivery against key business metrics by optimizing campaign tracking, establishing tests, analyzing results, and reporting. • Work closely with sales to ensure effective follow-up of marketing programs and tracking of opportunities. • Program Analysis, reporting and Optimization – measure marketing programs' effectiveness and gather insights to drive future business and product planning and refine marketing strategies. • Regularly communicate program status, action items, results, and deliverables across marketing and sales. • Educate sales teams on campaigns and drive adoption. • Participate in regional Quarterly Business Reviews. • Create and execute accurate budget estimates; work within program budgets and manage expenses monthly. • Team Building: • Assist in interview and onboarding process of new team members • Leverage professional contacts as appropriate to accelerate a Qlik introduction
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