Right Side Up is looking for experienced Senior Manager, Performance Marketing Consultants with deep hands-on expertise across programmatic media buying, DV360, YouTube, display, video, and broader performance acquisition channels. The ideal consultant is highly operational, comfortable working directly in-platform, and able to own both strategy and execution without a lot of hand-holding. They should understand the technical infrastructure behind programmatic buying, know how to optimize complex media environments, and bring a sharp point of view on inventory, measurement, and scalable buying workflows.ResponsibilitiesOwn hands-on strategy and execution across DV360, YouTube, display, video, and programmatic buying channelsManage campaign setup, optimization, pacing, targeting, inventory sourcing, and budget allocationLead open exchange buying, PMP setup, deal ID management, and broader inventory strategyImprove and standardize buying workflows across display and video channelsPartner with analytics, ad ops, creative, product, and growth teams to improve measurement and campaign performanceBuild scalable media buying infrastructure and establish programmatic best practicesAlign display and video buying with broader app acquisition and growth goalsMonitor performance trends, troubleshoot platform issues, and communicate clear optimization recommendationsRequirements5–8+ years of experience in programmatic media buying, performance marketing, or digital acquisitionDeep hands-on expertise across DV360, YouTube, display, video, PMP buying, and deal ID managementStrong understanding of programmatic infrastructure, exchange buying, inventory sourcing, and platform operationsExperience managing large-scale programmatic and video acquisition budgetsExperience operating directly in-platform, not only through managed-service or agency-led structuresStrong analytical and operational mindset with experience optimizing complex media buying programsFamiliarity with mobile app acquisition and MMPs like AppsFlyer, Kochava, or AdjustPrior experience with consumer technology, mobile app, marketplace, or similarly sophisticated growth environmentsStrong communication skills and comfort working cross-functionallyAbility to operate independently in fast-paced, evolving environments with both strategic and executional ownership
