You have opted out of job matches in .
To undo this, go to the 'Skills and Interests' section of your preferences.
Shared by 
about 2 months ago
warning
Heads-up
Requirements and responsibilities
OverviewFarlinium is seeking an experienced hands-on B2B marketer with demonstrated skills in building and scaling a multi-channel marketing engine that drives pipeline growth. The role will work in close partnership with sales and under the guidance of an experienced fractional CMO. This position is ideal for a high-performing early-mid career marketer who thrives in learning and execution, enjoys building structure in dynamic environments, and is motivated by measurable impact on pipeline and revenue.You will own the execution and optimization of multi-channel marketing programs, including ABM campaigns, event nurturing, and CRM-driven initiatives, while helping establish repeatable processes, results-driven reporting, and martech systems (primarily HubSpot) to support growth.The role will partner with internal teams to create strategic content that effectively engages new and existing customers, and articulates our company value proposition to drive new qualified lead-generation initiatives. The ideal candidate will have hands-on experience designing and executing B2B programs that generate high-quality leads and support pipeline growth.Farlinium is a Platinum Qualtrics partner serving enterprise clients in regulated industries, providing a unique opportunity to succeed in a high-impact, client-adjacent environment.Key ResponsibilitiesExecute and optimize B2B marketing programs that directly contribute to pipeline generation and progressionBuild, manage, and continuously improve HubSpot workflows, campaigns, lists, and reporting dashboardsSupport lead lifecycle management, including lead capture, scoring, routing, and nurturingPartner with sales to align marketing efforts to pipeline goals, account priorities, and follow-up processesPlan and support field marketing initiatives (events, partner activations), including pre-, during-, and post-event campaign executionDevelop and maintain scalable marketing assets (thought leadership, landing pages, campaign frameworks, reporting structures)Track, analyze, and report on campaign performance, conversion rates, and pipeline contribution; recommend improvements based on data-driven insightsMaintain CRM data integrity and marketing operations hygiene to enable accurate reporting and forecastingCollaborate with internal stakeholders and external partners to execute campaigns efficiently and consistentlySuccess Metrics (Measured Quarterly)Marketing-sourced and marketing-influenced pipeline contributionLead-to-opportunity and opportunity-to-close conversion ratesCampaign performance (open rates, CTR, conversion rates, cost per lead)Speed and quality of lead follow-up and lifecycle progressionHubSpot data quality and reporting accuracyMinimum Qualifications (Required)Bachelor’s degree in Marketing, Business, Communications, or related field3-6 years of professional experience in B2B marketing (services, SaaS, or partner-driven environment preferred)Demonstrated hands-on experience with HubSpot (or similar marketing automation platforms), including campaign execution, workflow management, analytics, and reportingExperience executing multi-channel marketing campaigns across field, email, social, SEO, and advertisingAbility to analyze campaign performance and translate data into actionable improvementsStrong organizational skills and ability to manage multiple priorities in a fast-paced environmentPreferred QualificationsExperience supporting enterprise or regulated industry marketing environmentsExposure to partner or co-marketing motionsFamiliarity with CRM data management and reporting best practicesExperience supporting sales teams with pipeline-focused marketing initiativesCompensationFarlinium offers a competitive base salary. Final compensation is based on skills and experience.Work EnvironmentRemote-first within the United States. Occasional travel (approximately 2-4 times per year) for client, partner, or industry events. Reasonable accommodations are available to enable individuals with disabilities to perform essential functions.Equal OpportunityFarlinium is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by applicable law.Farlinium encourages applications from U.S. military veterans and transitioning service members. Military experience often translates well to our collaborative, mission-driven environment.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)