About the Role:
Hollywood Fashion Secrets is looking for a Performance Graphic Designer who understands that great design does not just look good, it drives clicks, conversions, and retail sell-through.
This role sits at the intersection of creative, performance marketing, and digital commerce, focused on building high-impact assets across:
- Meta (Instagram & Facebook).
- TikTok.
- Retailer Media Networks (Ulta, Amazon, CVS, etc.).
- Product Detail Pages (PDPs) and digital shelves.
What You Will Do:
Paid Social Creative:
- Design high-converting static and motion ad creatives for Meta, TikTok, and other paid platforms.
- Create multiple test variations (hooks, headlines, CTAs, layouts, crops) for A/B testing.
- Adapt assets across all platform sizes and specs (Reels, Stories, Feed, Carousel, etc.).
- Work from UGC, product photography, and lifestyle assets to build scroll-stopping ads.
Retailer Digital & PDP Graphics (Core Responsibility):
- Design PDP image stacks that:
- Clearly explain what the product is.
- Show how to use it.
- Highlight key benefits and differentiators.
- Incorporate before/after visuals where appropriate.
- Create:
- Feature callout graphics.
- Educational step-by-step visuals.
- Comparison charts (when relevant).
- Texture/close-up/product detail visuals.
- Develop digital shelf banners and retailer.com graphics.
- Ensure visual consistency across:
- Ulta.com.
- Amazon.
- CVS and other retailer platforms.
Performance-Driven Design:
- Collaborate with marketing and e-commerce teams to translate:
- Campaign objectives.
- Target audiences.
- Product education needs.
- Offer strategies.
- Into clear, conversion-focused visuals.
- Iterate creative based on performance data (CTR, CVR, ROAS, PDP engagement).
Light Motion + Editing:
- Create simple animated ads (text overlays, motion graphics, product callouts).
- Edit short-form paid ad videos using existing footage and UGC.
Asset Systemization:
- Organize files and creative variations for testing.
- Maintain templates for scalable ad and PDP creative production.
What Success Looks Like:
- Ads that feel native to social but still premium.
- PDPs that quickly answer:
- What is it?.
- Why do I need it?.
- How does it work?.
- Clear product storytelling that drives both ad performance and retail conversion.
- Creative that improves engagement + conversion metrics, not just aesthetics.
- Fast turnaround for testing cycles.
You Are a Great Fit If You:
- Have 3+ years experience designing paid social ads AND e-commerce/PDP graphics.
- Understand direct response and conversion design principles.
- Know how to design for:
- Thumb-stopping impact in 1–2 seconds (ads).
- Scroll-stopping clarity on PDPs.
- Can balance:
- Beauty + fashion aesthetics.
- Product education.
- Performance marketing needs.
- You are comfortable with:
- Before/after visuals.
- Product callouts.
- Value props.
- Offer-driven creative.
Technical Skills:
- Adobe Creative Suite (Photoshop, Illustrator, After Effects).
- Canva (for fast-turn retail/social adaptations).
- Video editing tools (Premiere, CapCut, or similar).
- Understanding of:
- Meta ad specs and best practices.
- E-commerce/PDP image hierarchy.
- Comfortable using AI-assisted tools to scale creative production, generate variations, and streamline asset adaptation.
Bonus Points If You Have:
- Beauty, fashion, or DTC experience.
- Experience designing for retail media networks.
- Experience optimizing Amazon or retailer PDP image stacks.
- Experience working with performance marketers and media buyers.
- Familiarity with UGC-style ad creative.
Why This Role Matters:
Hollywood Fashion Secrets competes in a visually driven category where:
- Paid media drives discovery.
- PDPs drive conversion.
- Digital shelf presence drives retail success.
- This designer directly impacts:
- Paid media efficiency.
- E-commerce conversion.
- Retail partner performance.
