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Responsibilities
SeatGeek is looking for a Senior Associate to help scale our paid media efforts across TV, CTV, Audio, Display and other digital channels. This person will play a key role in strategy, execution, and measurement of our paid media programs, helping SeatGeek reach new audiences and drive incremental growth.You’ll partner with internal teams, agencies, and media partners to translate business priorities into thoughtful media plans, evaluate what’s working, and identify opportunities to optimize and scale our investments.What you'll doMedia Strategy & PlanningHelp develop SeatGeek’s strategy across video (linear TV, DRTV, CTV, streaming), audio (streaming, radio), Display, YouTube, and other emerging channelsEvaluate the role of different channels, partners, networks, and inventory types within the broader media mixTest new channels, formats, publishers, and inventory to uncover scalable growth opportunitiesCampaign Management & ExecutionSupport day-to-day management of campaigns on Display, DRTV, CTV, Audio, and other assigned channels from planning through launch and reportingPartner with agencies and media vendors to develop recommendations, manage campaign setup, and ensure campaigns launch on time and deliver in fullPressure test assumptions around audiences, budgets, reach/frequency, inventory, and measurement approaches, providing thoughtful feedbackMonitor campaign delivery and performance and identify opportunities for in-flight optimizationManage select campaigns directly within buying platforms, including campaign setup, targeting, pacing, optimizations, and reportingMaintain budget trackers and support media invoicing and reconciliationMeasurement & TestingHelp build and execute a testing roadmap designed to answer questions about channel effectiveness, audiences, creative, frequency, and morePartner with internal analytics teams to evaluate performance using incrementality testing, attribution, and other measurement approachesApply learnings across campaigns to continuously improve SeatGeek’s media strategy and investment decisionsMaintain monthly and ad hoc reportingCross-functional collaborationPartner closely with Creative, Analytics, and other marketing teams to support planning, execution, and measurement of paid media channelsBuild strong relationships with agency, platform, publisher, and measurement partnersWhat you haveBachelor's degree and 4+ years of experience in media planning, buying, performance marketing, integrated marketing, or a related fieldHands-on experience with at least two of the following channels: DRTV, CTV, Audio, Display, Online Video, or other paid media formatsStrong understanding of media planning fundamentals, including audience strategy, reach and frequency, flighting, inventory, and budget allocationExperience working with media agencies and/or directly with publishersStrong analytical skills and an interest in sophisticated measurement approaches, particularly incrementalityA performance-oriented mindset and ability to use data to make recommendations about where and how to investAbility to manage multiple campaigns, partners, timelines, and priorities simultaneouslyStrong written and verbal communication skills and comfortable working with a range of stakeholdersA proactive and curious approach; you’re excited to dig into how media works, challenge assumptions, and identify opportunities to improve performancePerksDiscretionary annual bonusFlexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotelyA WFH stipend to support your home office setupUnlimited PTOUp to 16 weeks of fully-paid family leave401(k) matchingStudent loan matching programHealth, vision, dental, and life insuranceUp to $25k towards family building, reproductive health services and Gender-affirming care$500 per year for wellness expensesSubscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical$360 per quarter to spend on tickets to live eventsAnnual subscription to Spotify, Apple Music, or Amazon music
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