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Responsibilities
About YouNutrafol is seeking a Senior Manager, Lifecycle Acquisition to own end-to-end strategy and execution of our lifecycle marketing programs that drive new customer acquisition. This is a hands-on leadership role sitting within our Growth organization and reporting into the VP, Performance Marketing, where you'll set the strategic direction for our email, SMS, Direct Mail, and emerging owned-channel programs while maintaining deep technical fluency across the platforms, data infrastructure, and segmentation models that power them.You're the right person for this role if you think in systems, move fluidly between strategic planning and hands-on execution, have a proven track record of using first-party data to drive measurable acquisition outcomes, and thrive on developing people and building a high-performing team in a high growth company.Responsibilities: Set the strategic direction for our email, SMS, Direct Mail, and emerging owned-channel programs while maintaining deep technical fluency across the platforms, data infrastructure, and segmentation models that power them.Establish operational objectives and execution plans for the lifecycle acquisition function, while partnering with the VP, Performance Marketing. Lead a high-performing lifecycle marketer, manage external agency partners, and regularly interface with senior and executive stakeholders to translate channel performance into business-level decision-making. Own the full stack of products, including Klaviyo configuration and segmentation architecture, testing methodology and blended CAC reporting, while focusing on building a culture of continuous testing and optimization.Use first-party data to drive measurable acquisition outcomes, and thrive on developing people and high-performing teams.Own audience orchestration strategy, partnering with Data Enablement to define and maintain the customer traits that power segmentation, given Segment as the source-of-truth data pipeline.Develop Lead-generation strategy and measurement.Stay current with lifecycle marketing trends, regulatory changes (e.g., GDPR, CCPA), and platform best practices; socialize learnings and operate procedures across the team.Requirements:7+ years owning email/SMS or lifecycle marketing channels at a DTC or a subscription brand, with a track record of driving new customer acquisition in a high growth companyAdvanced Klaviyo user, capable of working in platform, managing campaign execution, flow-building, segmentation, dynamic content, suppression logic, and deliverability troubleshooting Analytical ability to pull, interpret, and act on performance data without analyst supportProven ability to design and run A/B and multivariate tests, including holdout construction, test sequencing, and interpretation of statistical significanceExperience building experimentation programs from scratch, not just managing executed individual testsAbility to build and validate audience segments in Klaviyo, from test messaging variations to high-intent vs. cold audiences, and optimize the send strategy based on results3+ years managing a high-performing team (Individual Contributor level), with experience in goal-setting, performance development, hiring, and day-to-day execution managementAbility to lead through ambiguity and build a culture of accountability and continuous improvementProven ability managing external agency partners, setting priorities, holding a high bar for quality and timeliness, and escalating effectively when neededComfortable regularly interfacing with senior and executive stakeholders on complex, cross-functional topics - ability to translate channel performance into business-level insights and tell a compelling story with dataExcellent written and verbal communication skills; you can naturally brief teams and stakeholders with clarity and conviction, including writing crisp briefs and recommendations, and you can present with both data and narrativeAbility to thrive in a high growth company, act with ownership, outcome-oriented, and comfortable with ambiguityHands-on experience with “testing and learning” with hypotheses, iteration, and changing course based on dataStrong collaborator, ability to thrive in building alignment across teams, while translating between functional business partnersEye for attention to detail, especially around campaign QA, tracking accuracy, and compliancePerks & BenefitsFully remote work experienceComprehensive medical, dental, and vision package, including FSA program401K with employer matchQuarterly Bonus ProgramFlexible PTOTwo company-wide wellness breaks every dayFree lunch on us every Tuesday and Thursday via Seamless/GrubhubMonthly wellness stipendMonthly internet stipendMonthly cell phone stipendAnnual learning & development stipendFree meditation app membership (Headspace)Free Nutrafol subscriptionPet insurance discounts and benefitsSalary Range:$130,000 - $145,000 USD
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