GTM Strategy & Market DevelopmentDevelop positioning of Embedded offerings across ISV use cases—analytics, copilots/AI features, workflow/automation, and data ingestion.Define competitive strategy against build-in-house, unified API providers, and embedded iPaaS grounded in technical accuracy.Help lead market development for embedded connectivity in the AI era, reinforcing CData as the standard for enterprise-grade embedded data access.Partner cross-functionally to define and execute quarterly and annual GTM strategies, owning growth performance for the embedded market.Overhaul and uplift embedded GTM presence (collateral, sales enablement tools, website) with exciting new AI-oriented visual identity and brand voice (in process, Q1-2 timing).Buyer & Sales CollateralCreate technical content that meets the expectations of engineering evaluators—architecture guides, implementation patterns, integration reference docs, and security explanations.Build clear value narratives around the core pillars of Embedded: Connectivity (350+ enterprise sources), Context (feature-complete coverage), and Control (resilience to API changes, security, high-volume workloads).Product PartnershipTranslate customer feedback and competitive insights into roadmap input—especially around coverage gaps, performance expectations, and feature needs.Partner with product on launches for new products, features, security enhancements, and developer-tooling improvements (packaging, configuration experiences, metadata discovery, authentication flows, and test-environment support).Plan and execute complex marketing programs end-to-end, including product-wide release cycles and major embedded GTM programs.Research & Thought LeadershipStay current on ISV, SaaS, and AI platform trends—especially how ISVs are embedding copilots, agents, and analytics that depend on deep connectivity.Conduct first-party research with prospects, and embedded customers to refine narrative and validate value propositions.Monitor competitive activity (unified API and embedded iPaaS providers) and develop counter-strategy position frameworks.Metrics & Team LeadershipTrack and analyze business performance metrics related to embedded engagement, opportunity development, and pipeline health.Adopt AI tools to improve productivity and help pilot AI-driven processes across the marketing organization.Provide mentorship to other PMMs to raise team-wide technical and strategic capability.QualificationsRequired7+ years of product marketing experience in data infrastructure, developer tools, embedded technologies, or software connectivity platforms.Demonstrated success marketing to technical buyers—architects, engineering leads, platform teams.Ability to produce technically credible content (architecture, security, integration guides).Familiarity with connectors, APIs, authentication, SQL-based interfaces (ODBC/JDBC/ADO.NET), and SaaS data landscapes.Experience supporting complex multi-persona buying processes involving engineering evaluators and product leadership.Strong competitive positioning skills centered on clarity and factual accuracy.Excellent written, verbal, and presentation communication skills.Comfortable operating autonomously in a fast-paced, high-growth environment.Highly organized with strong attention to detail and ability to manage multi-stream initiatives.PreferredExperience marketing to enterprise ISVs (50–10,000+ employees) or fast-growth SaaS companies.Background in or exposure to data integration and connectivity technologies (e.g., Snowflake, Databricks, REST APIs, JDBC/ODBC).Cross-functional leadership and influence skills across product and engineering teams.Why This RoleCategory-defining opportunity: Embedded connectivity is undergoing a massive shift. AI-first and AI-forward ISVs now require deeper, more reliable, and more semantic real-time access—something legacy connectivity vendors don’t provide. You’ll drive CData’s leadership in this new generation of embedded connectivity.Market timing: ISVs are drowning in connectivity maintenance, patching broken integrations, and losing deals due to missing data sources. Demand for embedded connectivity is surging, and CData has unmatched technical depth and coverage.Technical credibility matters: Our buyers are hands-on evaluators. They test connectors, run performance benchmarks, and dig through documentation. You’ll speak directly to that audience with clarity and factual precision.Cross-functional impact: You’ll partner closely with product on roadmap, with sales on technical enablement, and with leadership on embedded strategy—driving company-level growth priorities.Occasional travel for customer meetings, industry events, and team collaboration (estimated 10–15%).
