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Company DescriptionWecom is an E-commerce launchpad and a leader in product development that brings product brand ideas to life using its in-house product development, sourcing, warehousing and order fulfillment departments.Leveraging its own supply-chain capabilities, the company will establish itself as a fully featured DTC e-commerce incubator able to consistently launch, manage and scale multiple brand portfolios and their sub-brands or franchises all under one roof.We have the right tools, in-house supply-chain management, and the budget to provide you with the resources required to unlock your true e-commerce potential.Job DescriptionThe Role:We are presenting you with an opportunity to utilize your e-commerce management and marketing skills to build your next dream brand with us.Collaborating with E-commerce Manager, Creative Director, Paid Media Specialist, Influencers, Copywriter, Graphic Designer, Customer Service & other departments to optimize the entire operation towards 8 figure growth.Reporting to the company CEO based in Shenzhen, this is the global role to plan and implement high level strategic marketing across various divisions and geographical regionsInnovate a strategy that aligns with our companys new division. Must react quickly to new trends and be results-drivenMeasure and report performance of the digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateResponsibilities:Strong experience and knowledge of E-Commerce & DTC BrandsAbility to create and implement Strategic Marketing Plans:Product DevelopmentTarget AudiencesPricingPromotional PlanningPackagingDigital CampaignsCreative outputs inclusive of web promotional materials, selection of creative agencies, creative briefings, graphics, photography, etc.Analyse all business improvement plans and recommend changes if required, monitor all application and product trends and develop appropriate product innovation and provide optimal training to staff on all marketing tools for special projectsDesign various communication strategies, prepare reports and manage all communication with senior management and resolve all issues in global marketing sphereMonitor user experience and improve packaging in global markets to enhance same, develop strategies to analyse future requirements for new products and assist to prepare appropriate market strategies to get efficient return on investmentsAdminister everyday activities of product line, perform analysis on same and prepare product strategies and promotional plansAlign communication with E-commerce departmentMeasure and analyse all campaign performance, develop dashboard, determine ways to optimize and enhance campaignsChampion 'digital first' thinking by scouring the global marketplace to bring new ideas/trends/innovations to amplify brand relevance to a younger, digitally savvy consumerShare concepts with CEO to gain alignmentMeasure and report on success of initiatives and campaignsThe ability to bring new and fresh thinking to help the new division drive social growth in relevant new channelsQualificationsThe ideal candidate is passionate about E-commerce and already has experience managing an E-commerce brands previously.At least 5 years of experience as a Marketing ManagerExperience in building, coaching and managing strong Marketing Teams (Hiring experience)Experience running a successful e-commerce store within Female Fashion industry (Activewear preferred, but not essential)Strong track record in pricing, go-to-market strategies and marketing research experienceHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateMust be accountable and organized with the ability to handle a multitude of projectsDemonstrates ownership of programs; embracing both big picture objectives and follow-through on detailsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement
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