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Posted 5 months ago
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Requirements and responsibilities
What you’ll ownYou’ll help build a go-to-market motion that’s intelligible, testable, and grounded in product reality—whether you’re taking something from 0 to 1 or reinventing and scaling what already exists.You will:Develop and champion the positioning, messaging, and narrative for your audience/product lineBuild a deep understanding of your buyer and their journey—their pain, language, objections, motivations, and watering holesPartner closely with Product at every step, bringing customer research, market insights, and learnings from experiments to influence vision, strategy, and roadmap decisionsProve what resonates by running real-world experiments and sharing what you learn, early and oftenChallenge outdated marketing playbooks and help us find more modern, effective ways to reach our audienceWhat you’ll be up toTell differentiated, compelling stories you’re proud to put your name onDevelop and champion positioning and messaging for your audience as the product and market evolveUnderstand the competitive landscape: where we fit in and stand outBe real and ensure promises match product reality (no hand-waving or fluff)Influence and enable internal teams with clarity, conviction, and shared languageDevelop the audience and report back on findingsDevelop and segment the audience using data, research, and qualitative insight to understand who to focus on, why they matter, and how their needs differDesign and analyze experiments across paid, organic, and less-obvious channels using clear hypotheses and success signals to guide what we scale or stopPartner with channel owners to test and refine messaging, creative, and offers—connecting performance data back to audience insight, not just channel metricsCreate and ship without egoUse AI as a force multiplier for drafting, iteration, and creative explorationBuild campaigns, landing pages, and content that feel vibrant, real, and progressiveMove fast, learn faster, and raise the quality bar with each iterationCollaborate with and support your colleaguesPartner closely with Product, Design, and GTM to help shape strategy—not just support launchesBring internal teams and customers along through thoughtful enablement and GTM contentOwn “glue work” when needed, helping drive alignment, clarity, and momentumHow you workYou’ll thrive here if you:Are entrepreneurial and have taken things from 0 to 1 in a startup environmentAre a builder who genuinely enjoys creating top-notch work, regardless of channel or formatAre insatiably curious about your audience, your work, and your craftAre opinionated but evidence-drivenAre comfortable with ambiguity, take ownership, and don’t wait for perfect briefsPrefer prototypes over perfection and movement over overthinkingActively question traditional marketing playbooks instead of defaulting to themBring low ego and high accountability. Healthy debate is welcome; alignment mattersAt this level, you’ll be trusted to see the work, shape the work, and move the work forward.Experience & skillsStrong positioning, narrative, and messaging instincts (with examples)Ability to build and segment an audience (from scratch or via reinvention)Experience running experiments and reporting learnings (paid, organic, or both)Analytical mindset—able to translate qualitative insight into quantitative signalsComfort partnering closely with design on creative directionAbility to translate product capabilities into compelling, clear storiesAI-literate and actively using modern tools—plus the editorial taste to make output sharp and humanClear communicator (written + verbal), confident with enablement and cross-functional influenceNote: We’re hiring two BU leads under one job description. During the process, we’ll align you to the best-fit role based on your experience and preferences:Building a new audience of managers to support a 0 to 1 PLG motionReinventing and scaling our SLG motion to drive growth among HR buyersCompensationSalary: $112,000 - $165,000 USD
Optionally, you can add more information later (benefits, pre-screening questions, etc.)